Strategic Insights & Analytics Manager

Nicholas Howard Ltd; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Nicholas Howard Ltd. is seeking a Data & Insights Manager to lead market and brand analytics, inform strategic planning, and forecast revenue. You will collaborate with the D&I team, BU stakeholders and finance to drive data-driven decisions across the UK & Ireland market.

The role emphasizes mentoring, developing analytical capabilities, and leveraging BI tools to deliver actionable recommendations for commercial campaigns and strategic initiatives.

Qualifications

• Experience in an Insights and/ or Analytics role and strong analytical skills are essential.
• Good presentation skills, with an ability to communicate technical material in a non-technical manner.
• Strong stakeholder management skills; able to pace and lead others when delivering change.
• Forecasting capability is essential.
• Experience with market research is desirable.
• Excellent understanding of pharmaceutical data (e.g. IQVIA, Specialist Share Data, NHS data, in-market and ex-factory sales data).
• Strong business acumen and understanding of effective marketing and sales strategy in the UK and Ireland pharmaceutical industry.
• Clearly demonstrates an ability to challenge thinking at all levels of the business, embracing diverse views that improve decision making.
• Mentoring and possible line management responsibilities (depending on BU/ D&I staffing context).

Responsibilities

• To conduct and interpret market and brand analysis for the development of strategic and operational brand plans.
• To provide Competitive Intelligence to anticipate changes in market landscape.
• Monitor the performance of individual brands through KPIs and communicate results and recommendations to brand teams.
• Develop market research/analytics project plans aligned with business needs; design, commission and manage market research or third-party analysis.
• Provide analytical outputs to support decisions on promoted products within the portfolio; maintain UK & Ireland data warehouse for reporting.
• Collaborate with cross-functional stakeholders and the finance team to produce robust forecasts and present to senior leaders.
• Partner with D, D&T on data-driven customer engagement initiatives and segmentation.
• Elevate capabilities by embedding data-driven decision-making to meet brand objectives.
• Stay updated on data sources, reports, analytics, AI developments and pharma industry changes.

Skills

Insights & Analytics

Stakeholder management

Presentation skills

Forecasting

Market research

Challenging thinking

Mentoring

Tools

Power BI

Tableau

Qlik

MS Excel

Job description

Nicholas Howard Ltd. is seeking a Data & Insights Manager to lead market and brand analytics, inform strategic planning, and forecast revenue. You will collaborate with the D&I team, BU stakeholders and finance to drive data-driven decisions across the UK & Ireland market.

The role emphasizes mentoring, developing analytical capabilities, and leveraging BI tools to deliver actionable recommendations for commercial campaigns and strategic initiatives.