Strategic Finance Associate Principal

via; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Via seeks a Strategic Finance Associate Principal to lead high-priority financial projects and guide corporate strategy. You will own critical work streams, partnering with executive leadership and cross-functional teams to manage risks and capture new opportunities.

You will help define KPIs, develop executive materials for boards and investors, and drive value creation across global markets with strong analytical and communication skills.

Qualifications

• Minimum of 3-4 years of experience in private equity, investment banking, management consulting, transaction services or in strategic finance / corporate finance / FP&A.
• A self-starter with excellent judgment, strong business intuition, and a bias for action.
• Fast-moving and responsive; you thrive in a dynamic environment and consistently deliver high-quality work on tight timelines.
• Exceptional Excel and financial modeling skills with a knack for robust simplicity.
• Strong analytical and communication skills; you’re able to both crunch numbers and discuss your analysis.
• Sophisticated understanding of corporate finance and accounting.
• Creative and solutions-oriented; you’re able to think on your feet when presented with a tough problem and willing to develop new approaches to challenges.
• Resourceful, a problem solver who is motivated by high levels of ownership and the opportunity to have a measurable impact.

Responsibilities

• Drive global revenue strategy, including pricing structuring, go-to-market optimization, and incentive alignment across all product segments.
• Support high stakes deal negotiations through the development of rigorous financial modeling, acting as a strategic thought partner to the Partnerships, Growth, and Operations teams to streamline business processes.
• Work on corporate and business development initiatives, including financings, M&A opportunities, and strategic partnerships.
• Define and refine KPIs that guide leadership and support business-wide decision-making.
• Develop executive-ready materials for board meetings, investor updates, and strategic initiatives.

Skills

Excel

Financial modeling

Analytics

Communication

Job description

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners around the world, Via is recognized as the leading transportation technology and service provider globally.

As a Strategic Finance Associate Principal at Via, you will lead high-priority financial projects to drive rapid growth, guide corporate strategy and create long-term value. You’ll own critical financial work streams from start to finish, partnering directly with our executive leadership and cross‑functional Sales, Product and Operations teams to manage risks and capture new business opportunities. Joining this high‑impact team puts you at the heart of Via’s global scaling efforts, where your financial modeling and strategic insights will influence company‑wide decision making.

About the Role

• Drive global revenue strategy, including pricing structuring, go‑to‑market optimization, and incentive alignment across all product segments
• Support high stakes deal negotiations through the development of rigorous financial modeling, acting as a strategic thought partner to the Partnerships, Growth, and Operations teams to streamline business processes
• Work on corporate and business development initiatives, including financings, M&A opportunities, and strategic partnerships
• Define and refine KPIs that guide leadership and support business‑wide decision‑making
• Develop executive‑ready materials for board meetings, investor updates, and strategic initiatives

About You

• Minimum of 3-4 years of experience in private equity, investment banking, management consulting, transaction services or in strategic finance / corporate finance / FP&A
• A self‑starter with excellent judgment, strong business intuition, and a bias for action
• Fast‑moving and responsive; you thrive in a dynamic environment and consistently deliver high‑quality work on tight timelines
• Exceptional Excel and financial modeling skills with a knack for robust simplicity
• Strong analytical and communication skills; you’re able to both crunch numbers and discuss your analysis
• Sophisticated understanding of corporate finance and accounting
• Creative and solutions‑oriented; you’re able to think on your feet when presented with a tough problem and willing to develop new approaches to challenges
• Resourceful, a problem solver who is motivated by high levels of ownership and the opportunity to have a measurable impact

Compensation and Benefits

• Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable.
• Salary Range [For NYC based role]: $90,000-$125,000
• We are proud to offer a generous and comprehensive benefits package, including free medical plans, 401K matching, catered lunch on Wednesdays, and many other perks.

Via is an equal opportunity employer.