Strategic Digital Marketing Executive

William Reed Ltd; Brighton; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Generous annual leave

Long service holiday

Christmas office closure

Holiday purchase scheme

MeDay

Volunteering day

Hybrid and agile working

Enhanced pension contributions

Life assurance

Group Income Protection

Family-friendly policies

Health and wellbeing support

Cycle to Work scheme

Electric Car scheme

Job summary

William Reed Ltd is recruiting a Digital Marketing Executive to lead multi-channel campaigns for British Baker and Restaurant brands. You will plan, execute and optimise digital activities across email, social and web, working with sales, editorial and events teams to drive audience growth and commercial results.

The role is based in Brighton with relocation of Crawley staff to the Brighton office from Spring 2027.

Qualifications

• Previous experience in a digital marketing role delivering campaigns across multiple channels.
• Strong written communication for different audiences.

Responsibilities

• Plan and deliver multi-channel digital marketing campaigns to promote industry brands and events.
• Create and manage email marketing campaigns, including audience selection, copywriting, setup and evaluation.
• Maintain and update event and brand websites with accurate, engaging content.
• Produce marketing assets (brochures, media kits, digital adverts).
• Deliver social media activity to strengthen brand awareness and engagement.
• Monitor campaign and website performance using insights to optimise results.
• Collaborate with sales, editorial, events and marketing teams to generate qualified leads.

Skills

Digital marketing

Campaign management

Email marketing

Content creation

Analytics & data

Copywriting

Stakeholder management

Multi-channel campaigns

Job description

William Reed Ltd is recruiting a Digital Marketing Executive to lead multi-channel campaigns for British Baker and Restaurant brands. You will plan, execute and optimise digital activities across email, social and web, working with sales, editorial and events teams to drive audience growth and commercial results.

The role is based in Brighton with relocation of Crawley staff to the Brighton office from Spring 2027.