Digital Marketing Executive

William Reed Ltd; Crawley; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Generous annual leave

Long service holiday reward

Christmas office closure

Holiday purchase scheme

MeDay

Volunteering day

Hybrid and agile working

Enhanced pension contributions

Life assurance

Group Income Protection

Family-friendly policies

Health and wellbeing support

Job summary

William Reed is seeking a Digital Marketing Executive to grow reach and engagement for British Baker and Restaurant brands. You will craft multi-channel campaigns, manage email programs, and develop content that aligns with brand guidelines.

The role will move from Crawley to a Brighton office from Spring 2027, with hybrid working options and a strong emphasis on data-driven decision making. You’ll collaborate across marketing, sales, editorial and events to generate leads and drive commercial

Qualifications

• Previous experience in a digital marketing role across multiple channels.
• Strong written communication with engaging, accurate marketing copy.
• Ability to manage multiple campaigns and meet deadlines.
• Skilled at interpreting campaign and website data to inform future activity.
• Creative problem-solver with attention to detail in digital content and design.
• Strong stakeholder management to collaborate across marketing, sales, editorial and events.
• Proactive and organized approach with initiative to improve marketing performance.

Responsibilities

• Plan and deliver multi-channel digital marketing campaigns to promote British Baker, Restaurant, events and products.
• Create and manage email marketing campaigns including audience selection and copywriting.
• Maintain and update event and brand websites with accurate, engaging content.
• Produce marketing assets such as brochures, media kits, digital adverts and promotional materials.
• Deliver social media activity to strengthen brand awareness and engagement.
• Monitor campaign performance and website data to optimise future activity.

Skills

Digital marketing campaigns

Email marketing

Content creation

Campaign data analysis

Stakeholder management

Project management

Job description

Digital Marketing Executive

Department: Digital Marketing

Employment Type: Permanent - Full Time

Location: Brighton

Description

As a Digital Marketing Executive, you'll play a key role in growing the reach, engagement and commercial success of British Baker and Restaurant, helping to connect industry professionals with the news, insights, events and business opportunities that matter most to them. Combining creativity with data-driven decision making, you'll help attract new audiences, strengthen existing relationships and deliver measurable results across multiple digital channels.

This role is currently based in Crawley and will relocate to our Brighton office from Spring 2027.

What You’ll Be Doing

• Plan and deliver multi-channel digital marketing campaigns to promote British Baker, Restaurant, industry events and commercial products
• Create and manage email marketing campaigns, including audience selection, copywriting, campaign set-up and performance evaluation
• Maintain and update event and brand websites, ensuring content is accurate, engaging and aligned with brand guidelines
• Produce a range of marketing assets, including brochures, media kits, digital adverts and promotional materials
• Deliver social media activity that strengthens brand awareness, supports campaigns and increases audience engagement
• Monitor campaign and website performance, using insights and data to optimise future activity and improve results
• Work closely with colleagues across sales, editorial, events and marketing teams to coordinate activity, generate qualified commercial leads and identify opportunities for audience

What You’ll Need

• Previous experience in a digital marketing role, with hands-on experience delivering campaigns across multiple digital channels
• Strong written communication skills with the ability to create engaging and accurate marketing copy for different audiences
• Proven ability to manage multiple campaigns and priorities while delivering high-quality work to deadline
• Confidence interpreting campaign and website performance data, using insights to inform future activity and improve results.
• A creative approach to problem-solving, strong attention to detail and an eye for effective digital content and design
• Strong stakeholder management skills, with the ability to collaborate effectively with colleagues across marketing, sales, editorial and events teams
• A proactive and organised approach, with the confidence to take ownership of projects and identify opportunities to improve marketing performance

Benefits & Initiatives

• Generous annual leave –25 days plus standard England and Wales bank holidays for full-time employees
• Long service holiday reward – Receive an extra day's annual leave for each year of service after six years, up to a maximum of 30 days plus bank holidays for full-time colleagues
• Christmas office closure – Enjoy additional paid leave between Christmas Day and New Year's Day to cover discretionary office closure days
• Holiday purchase scheme – Buy up to three additional days' annual leave each year and spread the cost over up to six months
• MeDay – Take an additional paid day off to celebrate your birthday, a cultural or religious event, or another occasion that is meaningful to you
• Volunteering day – One paid day each year to support a charity, community group or cause close to your heart
• Hybrid and agile working – Flexible ways of working to help you balance work and life commitments (role dependent)
• Enhanced pension contributions – Benefit from employer pension contributions above the statutory minimum
• Life assurance – Providing financial protection and peace of mind for you and your loved ones
• Group Income Protection – Financial support if you're unable to work due to long-term illness or injury
• Family-friendly policies – Enhanced pay entitlements to support you and your family during important life events
• Health and wellbeing support, including:
  • Healthcare cash plan
  • Employee Assistance Programme (EAP)
  • Virtual GP service
  • Health and wellbeing resources and tools
• Commitment to Equity, Diversity and Inclusion – Supported by employee-led networks, with a culture where everyone feels welcome and valued. We are proud to be a Disability Confident Committed employer
• Cycle to Work scheme – Save money and support a healthier commute
• Electric Car scheme – Access an affordable and sustainable way to drive an electric vehicle