Strategic Communications & Media Leader

National Trust; Swindon; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Substantial pension scheme up to 10%

Free entry to National Trust places

Season ticket loan

EV car lease scheme

Discounts (gym, shopping, cinema)

Holiday allowance up to 32 days

Flexible working

Employee assistance programme

Free parking

Job summary

The National Trust is seeking a strategic Head of Communications & Media to lead how we engage audiences, shape conversations and build broad support for our cause. You will craft and deliver a multi-channel strategy that makes us visible and relevant.

You will lead teams across communications, social media, the Film & Locations Team and the Images Team, develop partnerships, manage media relations, and advise senior leaders on high-profile opportunities and crises.

Qualifications

• Proven ability to develop creative concepts and campaigns that deliver strategic impact and public engagement.
• Experience operating at a senior strategic level in communications and/or earned media.
• Track record of building, leading and developing high-performing teams that deliver exceptional results.
• Influencing and stakeholder management skills, with the ability to advise, challenge and gain commitment from senior leaders.
• Experience of managing organisational reputation, including navigating complex issues, assessing risk and overseeing crisis communications.
• Demonstrable commitment to inclusive leadership, creating environments where diverse perspectives are valued, people feel a strong sense of belonging, and teams are empowered to perform at their best.

Responsibilities

• Shape and deliver a creative communications strategy that supports our priorities and helps us connect with new and emerging audiences.
• Develop and maintain strategic relationships with ambassadors, partner organisations, senior media professionals and other key stakeholders, creating opportunities to extend our reach and amplify our impact.
• Oversee delivery of inspiring stories across multiple channels to build support for our work.
• Lead and inspire a team, providing coaching and support; advise senior leaders on media and social media engagement.
• Help manage complex and sensitive issues and oversee crisis communications strategy to strengthen trust in the organisation.

Skills

Creative concepts

Senior strategy

Team leadership

Stakeholder influence

Reputation & crisis

Inclusive leadership

Job description

The National Trust is seeking a strategic Head of Communications & Media to lead how we engage audiences, shape conversations and build broad support for our cause. You will craft and deliver a multi-channel strategy that makes us visible and relevant.

You will lead teams across communications, social media, the Film & Locations Team and the Images Team, develop partnerships, manage media relations, and advise senior leaders on high-profile opportunities and crises.