Strategic Communications Lead - Audience & Insight

UK RESEARCH AND INNOVATION; Swindon; Hybrid; GBP 57,000; Full time

Job summary

A leading company in research and innovation in the UK seeks a strategic role focused on audience research to enhance engagement and insight into their activities. The position offers a competitive salary, flexible working options, and a comprehensive benefits package, aimed at individuals with a solid background in analytics and audience understanding.

Benefits

Flexible working scheme

Career Average Revalued Earnings pension

30 days annual leave

Other benefits

Qualifications

• Proven track record using research data to inform strategy.
• Experience in quantitative surveys and qualitative research.
• Ability to analyze and communicate complex information.

Responsibilities

• Lead UKRI audience research and segmentation.
• Analyze data to make evidence-based recommendations.
• Build relationships with external partners.

Skills

Analytical Skills

Project Management

Quantitative Skills

Research Data Analysis

Communication

Education

Degree or equivalent experience

Tools

Audience Measurement Tools

Job description

UK Research & Innovation

Salary: £56,745

Hours: Full Time / Part Time (Minimum 0.8 FTE)

Contract Type: Open Ended

Location: Polaris House, Swindon (Hybrid Working)

Closing Date: Sunday 22 June 2025

Job Overview

To build awareness, understanding, engagement and trust in UK Research and Innovation and its activities and interests, both externally and with all employees, through audience research and insight.

Key Responsibilities:

• Lead onUKRI audience research and segmentation, developing deep understanding of our key audiences, as well as what we need to do to reach existing and new audiences.
• Lead on qualitative and quantitative data gathering and analysis, presenting findings to improve UKRI’s ability to make evidence-based recommendations and decisions
• Build and maintain relationships with external partners, collaborating on joint activity and sharing best practice and insight
• Responsible for commissioning and analysing UKRI audience research and insight
• Responsible for research and curation of internal and external insight
• Support the development and implementation of UKRI’s external affairs and communications strategy
• Development of audience insight capability across EAC to support the delivery of the UKRI comms strategy and organisational priorities Manage UKRI’s regular perception audits to measure and evaluate how the organisation is viewed by others to support targeted messaging and comms activity
• Work with colleagues across EAC and wider UKRI to support the development of campaigns based on research insights

About You:

• Degree or equivalent experience
• Proven track record of using research data and insight to inform strategy and decision making, together with the skills to analyse and interpret this data and extract relevant insight
• Very strong background in quantitative surveys but also ideally experience in qualitative research and online communities
• Experience within research, insights, analytics or consulting with a focus on understanding audiences and evaluating campaign performance
• Experience with audience measurement tools
• Excellent analytical skills
• Excellent project management skills
• Quantitative skills and the ability to dig into the number
• Ability to absorb, evaluate and communicate complex information appropriate to the audience

For a full job description please click apply and visit our careers page

Benefits:

UKRI recognises and value employees as individuals and aim to provide a pay and rewards package that motivates staff to perform to the best of their ability. The reward package includes a flexible working scheme, a Career Average Revalued Earnings pension scheme, 30 days annual leave allowance as well as other benefits.

How to Apply:

Applicants are required to provide an up-to-date CV and a cover letter outlining their suitability for the role. Further information on how to apply and the selection process is listed on our careers page

The closing date for applications is Sunday 22 June 2025