Strategic Category Manager - Soft Drinks

Coca-Cola Europacific Partners plc; Datchworth; On-site; GBP 55,000 - 85,000; Full time

Job summary

Coca-Cola Europacific Partners plc is seeking a Category Development Manager for AFH with responsibility for developing and implementing a category strategy for the Soft Drinks category. The role focuses on growth, channel planning, and close collaboration with customers and internal teams.

You will drive strategic projects, range relays, negotiations and business planning days to deliver value. Reporting to the Senior Category Manager, you will work with cross‑functional teams to ensure

Qualifications

• FMCG Category Management experience is desirable.
• Strong analytical and strategic thinking for category growth.
• Ability to influence buyers, merchandisers and directors.

Responsibilities

• Develop and implement a category strategy to unlock growth across key environments.
• Create strategic plans with key accounts identifying opportunities to drive performance.
• Engage with Customers to land range relays, resets and negotiations.
• Collaborate with National Accounts, Activation, and Insights to align category/brand plans.
• Deliver high‑quality category analysis reports and insights for customers.

Skills

Category management

FMCG experience

Stakeholder engagement

Data analysis

Influencing

Market data tools

Tools

Nielsen CGA Lumina IGD

Job description

Coca-Cola Europacific Partners plc is seeking a Category Development Manager for AFH with responsibility for developing and implementing a category strategy for the Soft Drinks category. The role focuses on growth, channel planning, and close collaboration with customers and internal teams.

You will drive strategic projects, range relays, negotiations and business planning days to deliver value. Reporting to the Senior Category Manager, you will work with cross‑functional teams to ensure