Strategic Category Manager – Premium Home Appliance

Miele Company Ltd; Abingdon; Hybrid; GBP 59,000 - 70,000; Full time

Job summary

A leading appliance manufacturer is seeking a Strategic Category Lead in Abingdon. You will drive strategic planning and marketing, collaborate across teams, and optimize brand performance through insights and strategies. This full-time role offers a salary of up to £70,000, benefits, and hybrid working options. Suitable candidates must have a degree in Business or Marketing and relevant experience.

Benefits

Salary up to £70,000

Bonus scheme up to 4 months’ salary

Extensive discounts on Miele products

Discounted gym membership

Health cash plan and free eye tests

Qualifications

• Proven experience as a Category Manager in branded environments.
• Strong cross-market collaboration skills.
• Experience in people and campaign management.

Responsibilities

• Generate actionable insights from market data to enhance brand performance.
• Develop category strategy and budget plans aligned with market opportunities.
• Lead consumer activation planning across digital and in-store channels.

Skills

Strategic planning

Market insights

Cross-functional collaboration

Consumer understanding

Project management

Education

Degree-level education in Business or Marketing

Job description

About the department
Join Miele GB and Ireland’s dynamic team, where innovation meets tradition. As a StrategicCategory Lead, you’ll drive strategic planning and marketing across our premium product lines. Collaborating with cross-functional teams, you’ll shape the future of our brand performance through market insights, consumer understanding, and commercial excellence. At Miele, we believe in continuous improvement — ‘Immer Besser’ — and we’re proud to offer a workplace that evolves with our people and our products.

Your Responsibilities

• In close collaboration with internal departments, generate actionable insights from multiple data sources to assess market opportunities and brand performance
• You contribute your expertise to applying consumer and customer insights that identify growth levers and enhance brand awareness across the consumer journey
• In partnership with commercial and marketing teams, develop category strategy and budget plans that align resources with market opportunities and consumer needs
• You optimise portfolio management by refining SKU ranges, pricing strategies, and promotional plans to drive value and operational efficiency
• In coordination with channel teams, lead consumer activation planning across digital, in-store, and CRM channels, ensuring timely and budget-aligned execution
• You align and integrate plans with central and market teams for innovation launches, segmentation, and campaign execution, maintaining a rolling 12-month operational rhythm
• In collaboration with leadership, foster a culture of insight-driven decision-making and continuous improvement across your category areas

What we are looking for

• Must have a degree-level education or equivalent experience, ideally in Business or Marketing, with a full driving licence
• Must have proven experience as a Category Manager in branded environments, including strategic planning and consumer campaign leadership
• Must have strong cross-market collaboration skills, working effectively with central functions such as global categories, communications, and digital
• Must have broad commercial expertise, including financial planning, project management, channel distribution, and retailer engagement
• Must lead with an open and empowering style, fostering participation, coaching teams, and recognising contributions
• Experience in people and campaign management, with knowledge of the domestic home appliance sector considered beneficial
• Ability to translate insights into action and drive performance across multiple product lines and consumer touchpoints

Our Benefits

• A salary of up to £70,000 plus a competitive benefits package
• A bonus scheme of up to 4 months’ salary
• Extensive discounts on Miele products for yourself, family and friends
• Discounted gym membership and subsidised onsite café
• Extensive health cash plan and free eye tests
• Additional benefits including financial advice, recognition schemes and more

Additional Information
This is a full-time, permanent position based in Abingdon with hybrid working options available. We welcome applications from all backgrounds and are committed to creating an inclusive workplace.

Contact
Miele GBIE Recruitment Team
[e-mail]