Strategic Campaigns & Content Director

Maggies; Greater London; On-site; GBP 74,000 - 83,000; Full time

Benefits offered by this job

Centre visits to Maggie’s centres

Orientation week

Holiday entitlement

Sick leave cover

Supportive working environment

Learning and development opportunities

Kitchen facilities with tea/coffee

Workplace pension and financial advice

NHS pension option

Travel and cycle loans

Eye test expenses

Maternity pay

Buddy system for onboarding

Wellbeing support

Job summary

Maggie’s is seeking a Head of Campaigns and Content to lead the communications function and build a high-impact content team. You will deputise for the Director of Communications and shape campaigns that boost brand awareness and income while expanding reach across Maggie’s 27 centres in the UK.

You will manage a team, work with senior leaders, and drive data-informed strategy across paid, owned and earned channels, including social media and partnerships. Office-based in Hammersmith.

Qualifications

• At least 10 years’ experience in a senior brand, content and campaigns role.
• Experience managing and delivering national, regional and local campaigns informed by data and insight with tangible, impactful outcomes.
• Significant experience of running teams with excellent leaderships skills and experience working closely with and influencing senior leaders.
• Ability to manage multiple projects, campaign planning, budgets and content marketing simultaneously.
• Significant experience of running in-house social media channels in a creative way.
• Strong understanding and experience of different marketing tools, channels, trends and developments.
• Bring a strategic perspective to running campaigns – able to and comfortable using data and insight to direct the organisation’s communications activity.

Responsibilities

• Lead and develop the function and all content requirements across Maggie’s effectively and efficiently.
• Work with the Director of Communications to develop and implement a communication strategy to drive awareness, reach and organisational growth.
• Develop and deliver brand and marketing campaigns that drive brand awareness, visitor numbers and income, finding new and creative ways to get results through our paid, owned and earned channels, and through external partnerships.
• Work with social media colleagues to build external partnerships for our campaigns and ensure all social content is as impactful as possible while increasing Maggie’s reach online.
• Oversee major social media campaigns, working with a wide range of stakeholders – both internally and externally.
• Lead and manage the process and delivery of email marketing, working with colleagues across Maggie’s to deliver a compliant and effective email strategy.
• Manage and improve the delivery and workflow of an agreed pipeline of communications, marketing and digital assets, including key publications for Maggie’s.
• Manage the marketing and communications briefing and planning process for the organisation.

Skills

Brand leadership

Campaign management

Team leadership

Project management

Social media

Marketing tools

Data & insights

Job description

Maggie’s is seeking a Head of Campaigns and Content to lead the communications function and build a high-impact content team. You will deputise for the Director of Communications and shape campaigns that boost brand awareness and income while expanding reach across Maggie’s 27 centres in the UK.

You will manage a team, work with senior leaders, and drive data-informed strategy across paid, owned and earned channels, including social media and partnerships. Office-based in Hammersmith.