Strategic Campaign Architect - Senior Conceptual Designer

Citi; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Citi’s in-house creative agency in London seeks a Senior Conceptual Designer to translate financial concepts into compelling visual narratives across brand, marketing, digital, social and internal communications.

You’ll develop creative concepts, collaborate with copywriters and stakeholders, lead art direction, ensure brand alignment and regulatory compliance, and manage multiple campaigns to deliver high-quality work on time and on budget.

Qualifications

• 7+ years’ experience in a senior conceptual or design role at either an agency or in-house creative team.
• Experience within financial services, professional services or other highly regulated industries is highly desirable.
• You’ll have a book brimming with strong ideas as well as beautifully crafted design.
• You’ll be comfortable presenting your ideas to the internal team and also clients.
• You’ll have worked in a client-facing role where you built strong client relationships.
• You’ll be able to deal with the fast-pace of a busy creative studio, managing to balance your projects and deliver them on-time, on-brand and on-budget.
• Track record of leading creative thinking from concept through execution
• A strong portfolio demonstrating conceptual thinking, creative leadership and high-quality design execution
• Bachelor’s degree in design, advertising, communications or a related field (or equivalent experience)

Responsibilities

• With the guidance of the Creative Director, you’ll develop creative concepts across a range of campaigns, channels and touchpoints, including brand, marketing, digital, social and internal communications.
• Translate complex financial information into compelling visual narratives that are accessible, engaging and on-brand.
• Collaborate with copywriters, designers, marketers and stakeholders to shape ideas from concept through to execution.
• Provide direction to art workers fostering high creative standards across the team.
• Ensure all creative output aligns with brand guidelines, business objectives and regulatory requirements.
• Present and articulate creative ideas clearly and confidently to internal stakeholders and senior leadership.
• Stay informed on design trends, emerging technologies and best practices, applying relevant insights to elevate creative output.
• Manage multiple projects simultaneously, balancing creativity with deadlines, feedback and approvals.
• Ensuring that all completed work is thorough, accurate and meets deadlines.
• Day-to-day creative decision-making is part of the role (design issues should be escalated to the Creative Director or Studio Head)
• The timely communication of specification and scheduling changes back to the Traffic Manager

Skills

Conceptual thinking

Communication skills

Presentation skills

Time management

Attention to detail

Team collaboration

Education

Bachelor’s degree in design/advertising/communications

Tools

Adobe Creative Cloud

InDesign

Illustrator

Acrobat

Photoshop

Workfront

AI in creative workflows

Job description

Citi’s in-house creative agency in London seeks a Senior Conceptual Designer to translate financial concepts into compelling visual narratives across brand, marketing, digital, social and internal communications.

You’ll develop creative concepts, collaborate with copywriters and stakeholders, lead art direction, ensure brand alignment and regulatory compliance, and manage multiple campaigns to deliver high-quality work on time and on budget.