Senior Conceptual Campaign Designer

Citi; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Citi’s in-house creative agency in London seeks a Senior Conceptual Designer to translate financial concepts into compelling visual narratives across brand, marketing, digital, social and internal communications.

You’ll develop creative concepts, collaborate with copywriters and stakeholders, lead art direction, ensure brand alignment and regulatory compliance, and manage multiple campaigns to deliver high-quality work on time and on budget.

Qualifications

• 7+ years’ experience in a senior conceptual or design role at either an agency or in-house creative team.
• Experience within financial services, professional services or other highly regulated industries is highly desirable.
• You’ll have a book brimming with strong ideas as well as beautifully crafted design.
• You’ll be comfortable presenting your ideas to the internal team and also clients.
• You’ll have worked in a client-facing role where you built strong client relationships.
• You’ll be able to deal with the fast-pace of a busy creative studio, managing to balance your projects and deliver them on-time, on-brand and on-budget.
• Track record of leading creative thinking from concept through execution
• A strong portfolio demonstrating conceptual thinking, creative leadership and high-quality design execution
• Bachelor’s degree in design, advertising, communications or a related field (or equivalent experience)

Responsibilities

• With the guidance of the Creative Director, you’ll develop creative concepts across a range of campaigns, channels and touchpoints, including brand, marketing, digital, social and internal communications.
• Translate complex financial information into compelling visual narratives that are accessible, engaging and on-brand.
• Collaborate with copywriters, designers, marketers and stakeholders to shape ideas from concept through to execution.
• Provide direction to art workers fostering high creative standards across the team.
• Ensure all creative output aligns with brand guidelines, business objectives and regulatory requirements.
• Present and articulate creative ideas clearly and confidently to internal stakeholders and senior leadership.
• Stay informed on design trends, emerging technologies and best practices, applying relevant insights to elevate creative output.
• Manage multiple projects simultaneously, balancing creativity with deadlines, feedback and approvals.
• Ensuring that all completed work is thorough, accurate and meets deadlines.
• Day-to-day creative decision-making is part of the role (design issues should be escalated to the Creative Director or Studio Head)
• The timely communication of specification and scheduling changes back to the Traffic Manager

Skills

Conceptual thinking

Communication skills

Presentation skills

Time management

Attention to detail

Team collaboration

Education

Bachelor’s degree in design/advertising/communications

Tools

Adobe Creative Cloud

InDesign

Illustrator

Acrobat

Photoshop

Workfront

AI in creative workflows

Job description

Job Purpose:

As a Senior Conceptual Designer, you’ll be responsible for the development of ideas from initial concept to final completion, working with the design and account management teams to ensure the smooth delivery of all projects.

Job Background/Context:

Citi’s in-house creative agency functions as a dedicated creative partner to our global business, leveraging deep knowledge of Citi and its clients to develop campaigns and content that consistently drive superior client outcomes.

This dynamic team is responsible for producing a full suite of marketing content, encompassing strategic campaign development, exceptional design craft, and agile content production. Located between London and New York, their diverse portfolio includes engaging video, impactful social media content, insightful podcasts, immersive experiential campaigns, and comprehensive marketing collateral.

Key Responsibilities:

• With the guidance of the Creative Director, you’ll develop creative concepts across a range of campaigns, channels and touchpoints, including brand, marketing, digital, social and internal communications.


• Translate complex financial information into compelling visual narratives that are accessible, engaging and on-brand.


• Collaborate with copywriters, designers, marketers and stakeholders to shape ideas from concept through to execution.


• Provide direction to art workers fostering high creative standards across the team.


• Ensure all creative output aligns with brand guidelines, business objectives and regulatory requirements.


• Present and articulate creative ideas clearly and confidently to internal stakeholders and senior leadership.


• Stay informed on design trends, emerging technologies and best practices, applying relevant insights to elevate creative output.


• Manage multiple projects simultaneously, balancing creativity with deadlines, feedback and approvals.


• Ensuring that all completed work is thorough, accurate and meets deadlines.


• Day-to-day creative decision-making is part of the role (design issues should be escalated to the Creative Director or Studio Head)


• The timely communication of specification and scheduling changes back to the Traffic Manager

Experience/Qualifications:

• 7+ years’ experience in a senior conceptual or design role at either an agency of in-house creative team.


• Proven experience working on integrated campaigns across multiple channels.


• Experience within financial services, professional services or other highly regulated industries is highly desirable.


• You’ll have a book brimming with strong ideas as well as beautifully crafted design.


• You’ll be comfortable presenting your ideas to the internal team and also clients.


• You’ll have worked in a client-facing role where you built strong client relationships.


• You’ll be able to deal with the fast-pace of a busy creative studio, managing to balance your projects and deliver them on-time, on-brand and on-budget.


• Track record of leading creative thinking from concept through execution


• A strong portfolio demonstrating conceptual thinking, creative leadership and high-quality design execution


• Bachelor’s degree in design, advertising, communications or a related field (or equivalent experience)

Skills:

Essential

• Adobe Creative Cloud, Inc. InDesign, Illustrator, Acrobat & Photoshop.


• Strong conceptual thinking with the ability to generate and develop original, strategically sound ideas.


• Exceptional visual design skills, including typography, layout, colour and composition.


• Strong communication and presentation skills, with the ability to influence and engage stakeholders.


• High level of attention to detail and commitment to quality.


• Ability to balance creativity with commercial, brand and compliance considerations.


• Collaborative mindset with the confidence to lead creatively and work effectively within cross-functional teams.


• Strong time management and organisational skills in a fast-paced, deadline-driven environment.

Preferable

• Knowledge of Adobe Workfront would be useful


• An understanding of AI and how it can help the creative process would be useful

Job Family Group:

Marketing

Job Family:

Communication & Creative Services

Time Type:

Full time

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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