Strategic Brand Marketing - Precision Medicine Global Lead (Director)

Astellas Pharma Inc.; United Kingdom; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Astellas Pharma Inc. is seeking a Strategic Brand Marketing Lead for Precision Medicine. This role involves driving precision medicine commercial programs, collaborating with cross-functional teams, and ensuring strategic marketing plans are effectively implemented. The position supports the launch of targeted therapy diagnostics and involves leading the education surrounding the precision medicine landscape.

Qualifications

• Experience in Diagnostics/Medical Device/Pharma marketing, especially in Oncology.
• Proven experience in diagnostic launch.
• Extensive background in the pharmaceutical/healthcare industry.

Responsibilities

• Provide leadership and support to Diagnostic Development Teams.
• Lead the implementation of diagnostic strategy through robust marketing plans.
• Drive internal education on precision medicine landscape.

Skills

Strategic Thinking

Market Analysis

Diagnostic Technologies

Education

Bachelor’s degree in biology, Molecular Biology or other scientific discipline

Advanced degree (Ph.D in Life Science, MBA, Medical, or Pharmacy)

Job description

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Strategic Brand Marketing - Precision Medicine Global Lead (Director)

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Client:

Location:

United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

91914cbe7a3d

Job Views:

8

Posted:

25.06.2025

Expiry Date:

09.08.2025

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Job Description:

Description Strategic Brand Marketing - Precision Medicine Global Lead (Director)About Astellas:At Astellas, experience is coupled energised with a relentless challenger spirit. Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division. We are unusual in our ability to combine the experience, expertise and resources of an established company with the agility, flexibility and tenacity of a start-up. Relentless curiosity and a hunger for discovery flows throughout our entire organisation. We harness the latest technology and insights from big data with our research expertise to create powerful solutions that could transform the way doctors and nurses treat and care for their patients. We are accelerating product development, driving operational efficiencies and gaining a better understanding of the needs of patients and their healthcare providers. We partner and collaborate with academic research institutes and biotechnology companies who share our passion for bringing breakthrough discoveries to patients. The Opportunity: As the Strategic Brand Marketing (SBM) Precision Medicine Lead you will be responsible for driving the implementation of commercial Precision Medicine programs supporting Astella’s targeted therapies platform. This position will report directly into the Head, SBM Precision Medicine (Strategic Brand Marketing - SBM), and will work in close partnership with cross-functional partners including Medical & Development (M&D), Companion Diagnostics (CDx) Partners, Global Marketing, Affiliate Marketing, Regulatory, Market Access and other functions to facilitate successful diagnostic launches. This position can be based in the UK, EU4 major markets or Singapore. Hybrid Working: At Astellas we recognise the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimise the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Key Responsibilities:

Providing commercial leadership, support and expertise to Diagnostic Development Teams, Global Brand Teams, Regional & Local Marketing Organisations. Driving the implementation of the diagnostic strategy through a robust marketing plan and support operationalisation at the affiliate level.

Acting as an SME supporting affiliate marketing and medical teams with their launch planning. Engaging with Affiliate teams (Marketing, and Medical) to customise strategy and tactics to fit the needs of the market

Driving internal education around precision medicine landscape, benchmarking and contribute to developing internal capabilities as part of the Global Precision Medicine Ecosystem program.

Leading commercial evaluation of companion diagnostics platforms, actively seek new products/technologies, effectively partner and foster key collaboration with appropriate industry, academics, and government partners. Support and lead agency relationships, workflow, and related expense budgets.

Ensure adherence to Astellas policies relating to Ethics and Compliance standards and interactions with Healthcare Professionals (HCPs), Healthcare Organisations (HCOs) and Patient Organisations (POs).

Essential Knowledge & Experience:

Demonstrable Diagnostic / Medical Device / Pharma marketing experience within Oncology.

Diagnostic launch experience.

Technical understanding of diagnostic technologies.

Extensive experience in pharmaceutical and/or healthcare industry.

Proven strategic thinking skills to create a robust business case, analyse commercial and business information and devise strategy.

Preferred Experience/ Qualifications:

Advanced degree (Ph.D in Life Science, MBA, Medical, or Pharmacy).

Education:

Bachelor’s degree in biology, Molecular Biology or other scientific discipline or equivalent.

Additional Information:

This is a permanent full-time position.

This position can be based in the UK, EU4 major markets or Singapore.

This position follows our hybrid working model. Role requires a blend of home and a minimum of 1 day per quarter in our local office. Flexibility may be required in line with business needs. Candidates must be located within a commutable distance of the office.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. #LI-Addlestone#LI-Hybrid#LI-ND1