Strategic Account Manager

Nexstar Media Group Inc.; Bletchley; On-site; GBP 67,000 - 97,000; Full time

Job summary

Texoma Digital Solutions, part of Nexstar Media Group, seeks a Strategic Account Manager to lead digital sales initiatives and revenue growth. You will collaborate with Broadcast Account Executives and Sales Managers to close opportunities, package assets, and expand digital footprints for local clients.

You will also identify target accounts, conduct pre-meeting research, and act as a digital subject matter expert, offering innovative marketing ideas to boost client market share?

Qualifications

• Experience selling digital marketing services and packages.
• Strong consultative sales skills with ability to identify client needs.
• Ability to research client markets and prepare need-based strategies.

Responsibilities

• Direct digital sales efforts for all digital marketing services.
• Close opportunities with Broadcast Account Executives and Sales Managers.
• Package digital assets to maximize revenue and client impact.
• Identify key target accounts and partner with local teams and agencies.
• Grow new and existing digital revenue; lead product rollouts and trends updates.
• Provide innovative digital marketing ideas and maintain client relationships.

Skills

Digital sales

Consultative selling

Market research

Cross-functional collaboration

Job description

Texoma Digital Solutions is in search of a dynamic Strategic Account Manager to take our digital revenue initiatives to the next level. Our Broadcast and Digital Divisions are a part of one of the nation’s fastest growing organizations, and the largest local media company in the US. We are looking for a leader. The Strategic Account Manager is responsible for directing digital sales efforts for all digital marketing services, both closing sales opportunities with Broadcast Account Executives and Sales Managers in the market. The Strategic Account Manager will be an expert in local digital and cross platform sales, have a solid understanding of the local digital marketplace, and be knowledgeable about how to effectively package our digital assets to maximize our digital advertising and digital marketing services revenue. The successful candidate will identify key target accounts and partners with the Account Executives and Sales Managers, and with our local businesses and /or advertising agencies in a consultative, creative, challenger seller focused approach. You will be the digital subject matter expert on the team, working to find new business opportunities, and with the Nexstar Account Executives to provide innovative ideas in digital marketing solutions to help grow our client’s businesses. You will be responsible for growing new and existing digital revenue business, and updating the sales teams on new product rollouts, best practices, national sales contests, digital industry trends, and vertical specific initiatives in automotive, recruitment, healthcare, home services, legal, etc. The ideal candidate will have a curiosity to understand client needs by conducting pre-meeting research and using tools provided to help develop a need-based point of view. Your strong consultative sales skills will build relationships with our clients by listening and providing marketing expertise. You bring value to clients and will help to simplify their digital marketing spending by maximizing their digital footprint and help clients gain market-share.

EEO Statement:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement:

All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.