Overview
At Dunelm, we're passionate about a clear purpose: To help create the joy of truly feeling at home. Now and for the generations to come.
Across the Group, our colleagues are passionate about making a difference to our customers and communities.
As a Store Coach Designate, you will cover stores in Hertfordshire where you will be responsible for building and embedding a culture of ownership for the end-to-end customer journey, regardless of the channel they use to shop with us. You will also have overall ownership of store operations.
What you'll be doing
Customer Acquisition
- Be passionate about finding and establishing ways to acquire new customers and increase shopping frequency across all channels, by promoting E-receipts and opt-in levels.
- Create links with the local community via various channels to raise the profile of our stores, initially by growing Facebook followers to maximise local sales and marketing opportunities.
Customer Obsession
- Train, coach, and empower a blended team of Hosts to offer all shopping options, including MPOS, MTM, Hosts, and virtual consultant services, ensuring they are aware of new products, offers, and campaigns.
- Actively seek new ways to improve the in-store customer experience by coaching the team in our Customer First agenda, inspiring improvements and consistency in our NPS results.
- Conduct regular observations and provide feedback to Hosts and service colleagues to maintain customer focus and deliver a great customer experience.
Trading Mindset
- Identify and maximise sales opportunities within your store and departments.
- Collaborate with your deputy manager and Team Leaders to successfully deliver campaigns with a right-first-time mentality.
- Coach store leadership teams to deliver an impressive customer experience through consistent retail standards, availability, and service across the store.
Process and Compliance
- Ensure timely and complete order processing for click and collect customers, minimise shorts %, and improve Speed of Service and NPS.
- Validate weekly completion of the store Stock Calendar to maintain on-shelf availability and minimise stock loss.
- Monitor stock loss and focus on profit protection.
- Ensure compliance with company audit standards and legislative requirements, including Health & Safety.
Empower the Team
- Empower your leadership team to act like owners, prioritising colleagues and customers.
- Develop a culture where all store leadership understand their role in service and selling.
- Identify and develop talent across all levels, working with your Regional Coach and People Lead to establish a robust succession plan, collaborating with other local stores where appropriate.