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Store Manager Designate

Dunelm

Hemel Hempstead

On-site

GBP 30,000 - 40,000

Full time

Yesterday
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Job summary

Dunelm is seeking a Store Coach Designate to enhance the customer experience and empower store leadership teams. This role involves driving customer acquisition, coaching staff, and ensuring compliance with operational standards across stores in Hertfordshire. Ideal candidates will have a passion for retail and a proven track record in team development.

Qualifications

  • Experience in retail management or coaching teams.
  • Strong communication skills to engage with customers and staff.
  • Ability to analyze sales data and identify opportunities.

Responsibilities

  • Build and embed a culture of ownership for the customer journey.
  • Train and empower a blended team of Hosts.
  • Maximize sales opportunities and ensure compliance with audit standards.

Skills

Customer Focus
Coaching
Sales Maximization

Job description

Overview

At Dunelm, we're passionate about a clear purpose: To help create the joy of truly feeling at home. Now and for the generations to come.

Across the Group, our colleagues are passionate about making a difference to our customers and communities.

As a Store Coach Designate, you will cover stores in Hertfordshire where you will be responsible for building and embedding a culture of ownership for the end-to-end customer journey, regardless of the channel they use to shop with us. You will also have overall ownership of store operations.

What you'll be doing

Customer Acquisition

  • Be passionate about finding and establishing ways to acquire new customers and increase shopping frequency across all channels, by promoting E-receipts and opt-in levels.
  • Create links with the local community via various channels to raise the profile of our stores, initially by growing Facebook followers to maximise local sales and marketing opportunities.

Customer Obsession

  • Train, coach, and empower a blended team of Hosts to offer all shopping options, including MPOS, MTM, Hosts, and virtual consultant services, ensuring they are aware of new products, offers, and campaigns.
  • Actively seek new ways to improve the in-store customer experience by coaching the team in our Customer First agenda, inspiring improvements and consistency in our NPS results.
  • Conduct regular observations and provide feedback to Hosts and service colleagues to maintain customer focus and deliver a great customer experience.

Trading Mindset

  • Identify and maximise sales opportunities within your store and departments.
  • Collaborate with your deputy manager and Team Leaders to successfully deliver campaigns with a right-first-time mentality.
  • Coach store leadership teams to deliver an impressive customer experience through consistent retail standards, availability, and service across the store.

Process and Compliance

  • Ensure timely and complete order processing for click and collect customers, minimise shorts %, and improve Speed of Service and NPS.
  • Validate weekly completion of the store Stock Calendar to maintain on-shelf availability and minimise stock loss.
  • Monitor stock loss and focus on profit protection.
  • Ensure compliance with company audit standards and legislative requirements, including Health & Safety.

Empower the Team

  • Empower your leadership team to act like owners, prioritising colleagues and customers.
  • Develop a culture where all store leadership understand their role in service and selling.
  • Identify and develop talent across all levels, working with your Regional Coach and People Lead to establish a robust succession plan, collaborating with other local stores where appropriate.
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