Store Manager

JD Sports Fashion; Hemel Hempstead; On-site; GBP 28,000 - 40,000; Full time

Benefits offered by this job

Incremental Holiday Allowance

Staff Discount

Exclusive Bike Discount

Discounted Gym membership

Personal development opportunities

Apprenticeships and accredited courses

Job summary

JD Sports Fashion is seeking a Store Manager to take full ownership of store performance, culture and daily execution. You will lead from the front, set expectations, and drive a high-energy, premium customer experience across sales, service and operations.

You will build and coach a high-performing team, use trading insights to optimise performance, and uphold JD’s standards in presentation, availability and safety at all times.

Qualifications

• Proven experience in retail management.
• Dynamic, confident leader who drives performance and mentors staff.
• Strong ability to interpret performance data, product trends and customer behaviour.
• Excellent communication and interpersonal skills for teamwork and customer interactions.
• Track record of delivering sales results while maintaining high standards of store operations.

Responsibilities

• Lead the store with energy and confidence, driving performance across sales, service and operations.
• Inspire the shop floor team and deliver a premium JD experience that converts demand into success.
• Use real-time insights to make fast, commercial decisions that improve store results.
• Maintain JD’s premium standards in product availability, presentation and safety/compliance.
• Develop talent with coaching and clear progression paths to build future JD leaders.

Skills

Retail management

Team leadership

Data interpretation

Communication

Sales driven

Job description

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world. JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally. We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.
This is JD. Born in 1981. Built for Now. At JD, we don’t just sell sneakers and outdoor gear, we set trends, break boundaries, and build communities. Whether you're on the shop floor, behind the scenes, or driving innovation, every role here plays a part in shaping the future of our industry. We’re fast-paced, fearless, and unapologetically ambitious. We celebrate authenticity, thrive on collaboration, and never stop pushing forward, if you’re ready to bring your energy, ideas, and personality to a team that values them. This is your moment. This is JD. Are you in? _______________________________________ At JD Sports, we don’t just lead the game — we define it. As Store Manager, you’ll take full ownership of one of the most iconic names in global sports fashion, setting the pace for performance, standards, and culture. You’ll drive the store’s commercial success, develop a high-performing team, and elevate the customer experience to deliver the premium JD standard every single day. If you’re ready to lead confidently, build future talent, and shape a world-class store environment in a fast-paced, high-energy retail setting, this is your opportunity to make a real impact and drive the store to outstanding success. Role Overview As a Store Manager at JD Sports, you take full ownership of your store’s performance, culture, and daily execution. You lead from the front — setting expectations, inspiring your team, and driving strong commercial results through confident decision-making and a deep understanding of the JD brand. You create a high-energy environment where colleagues develop, standards stay consistently high, and customers receive a premium in-store experience. This role is all about decisive leadership, strategic commercial awareness, and the ability to elevate your team so the store delivers exceptional results every single day.

Key Responsibilities

• Lead the store with energy, visibility, and confidence — driving strong performance across sales, service, and operational execution.
• Inspire and motivate the team on the shop floor, creating a high-impact JD experience that converts customer demand into commercial success.
• Use real-time performance insights and trading trends to make quick, commercial decisions that elevate store results and maximise every opportunity.
• Maintain JD’s premium operational and visual standards — ensuring product availability, impactful presentation, and a safe, compliant environment.
• Develop and grow talent within the store, providing coaching, structured feedback, and clear progression pathways to build future JD leaders.

Skills & Experience Required

• Proven experience in retail management with the ability to lead and motivate teams in a fast-moving, high-energy environment.
• Dynamic, confident leader who can drive a performance-focused culture and inspire colleagues at every level.
• Commercially sharp with strong capability in interpreting performance data, product trends, and customer behaviour.
• Excellent communication and interpersonal skills, supporting strong teamwork, engagement, and professional customer interactions.
• Demonstrated success in delivering strong sales results and maintaining exceptional operational standards.

Desirable Attributes

• Passionate about trainers, sports fashion, and the JD brand identity.
• Proactive, solutions driven leader who thrives in a fast paced, ever evolving retail environment.
• Hands on and highly visible on the shop floor, leading by example across all areas of the store.
• Resilient, adaptable, and composed during busy trading periods, product launches, and high pressure moments.

What We Offer

We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive and contribute meaningfully. As a part of our successful and continually evolving company, you’ll be encouraged to embrace and uphold our strategic priorities: putting people first, at the forefront of digital innovation, staying deeply attuned to our customers, and pursuing operational excellence. We are always exploring new avenues for growth, and we welcome individuals who are passionate about making a positive impact every day. We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:

• Incremental Holiday Allowance
• Staff Discount on qualifying purchases across Group retail stores and online
• Exclusive Colleague Bike Discount scheme
• Discounted Gym membership
• Personal development opportunities to learn and develop at work
• Access to Apprenticeships and accredited qualifications

About JD Group

• Founded in 1981 with a single store in the Northwest of England, JD Group has grown into a leading global omni-channel retailer in Sports Fashion, Outdoors, and Gyms. Our diverse and dedicated teams operate across a portfolio of renowned retail brands in multiple international markets. Listed on the London Stock Exchange since 1996 and a proud member of the FTSE100 since 2019, JD Group continues to expand both in the UK and globally, driven by a commitment to innovation, excellence, and possibility. Our vision is to become the world’s most trusted and dynamic omni-channel retailer in the sports and outdoor industry. We welcome individuals from all backgrounds to join us in shaping this future. If you're passionate about contributing to an inclusive, people-first, and customer-centric organisation and are motivated by continuous growth and operational excellence, we’d love to hear from you. We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organization and personal development opportunities to learn and develop at work. Thank you for your time #JD