Store Colleague - General

JD Sports Fashion; Wolverhampton; On-site; GBP 20,000 - 25,000; Full time

Job summary

JD Sports Fashion is seeking a motivated Sales Assistant to enhance the customer experience in their retail store. The role includes driving sales, maintaining high standards of visual merchandising, and providing exceptional customer service. JD offers career development opportunities and various employee benefits, making it a great place to grow professionally.

Benefits

25% discount on products in-store and online

Exclusive deals and discounts through TELUS Health

Access to counseling and well-being services

Health cash plans

Internal development courses

Access to apprenticeships & accredited qualifications

Discounted gym memberships at JD Gyms

Opportunities to volunteer for JD Foundation

Qualifications

• Positive attitude in a fast-paced retail environment.
• Enthusiasm for personal development and learning new skills.
• Flexibility to work various shifts, including weekends.

Responsibilities

• Provide exceptional customer service by greeting customers warmly.
• Drive and exceed sales targets using in-store devices.
• Maintain high visual merchandising standards.

Skills

Customer service

Communication

Sales skills

Teamwork

Interpersonal skills

Job description

27 May 2025

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world.

JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.

We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.

Role overview:

We are seeking an enthusiastic Sales Assistant to play a vital role in delivering an exceptional shopping experience for our customers. With affluent opportunities for career development, JD Group is the place to be if you are motivated by progression and interested in developing your career.

Responsibilities:

Provide exceptional customer service by greeting customers warmly, ensuring they receive the best experience, and understanding the customer service measurement programme.

Drive and exceed sales targets by utilizing in-store devices, offering the full product range, and maximizing opportunities for add-on sales.

Maintain high visual and merchandising standards by ensuring the shop floor is clean, well-stocked, and displays are organized according to brand guidelines.

Support overall store operations by assisting in other departments as needed, representing the company professionally, and adhering to safety guidelines.

Process sales transactions, including cash handling and card payments accurately.

Upsell and cross-sell products to maximise sales opportunities.

Maintain stock levels on the shop floor and ensure shelves are well-organized and appealing.

Address and resolve customer queries in a professional manner.

Work closely with other sales assistants and team members to achieve store targets.

Role objectives and KPI’s:

Contribute to achieving or exceeding the stores monthly sales target.

Drive all additional KPIs including but not limited to Units, Conversion, ATV, UPT .

Achieve upselling or cross-selling targets.

Maintain a high Net Promotor Score.

Ensure all stock on the shop floor is fully replenished

Skills and Experience :

A positive attitude towards a fast-paced, customer focused retail environment.

An ability to enthusiastically look at a challenge as an opportunity to develop yourself; your career and learn new skills.

Confident Interpersonal and communication skills who thrives in social situations through engagement with customers.

Flexibility to work various shifts, including weekends and holidays, based on store needs.

We know our employees work tirelessly to make JD Group the success it is today and in turn, we offer them some amazing benefits:

Company discount of 25% off a large number of products in-store and online (JD Sports, Size?, Foot Patrol, Blacks, Millets, GO Outdoors)

Exclusive deals and discounts and offers from retail and hospitality businesses through our online benefits platform (TELUS Health)

Access to counselling services, digital health and well-being advice through our benefits platform (TELUS Health)

Health cash plans

Wide range of internal development courses to support personal and professional development throughout your career journey with the Group

Access to apprenticeships & accredited qualifications - Earn while you learn and gain nationally recognised qualifications (England Only)

Discounted Gym memberships at JD Gyms

Access to colleague networks, to share lived experiences and support initiatives that drive positive change.

Opportunities to volunteer and contribute to JD Foundation

Employer engagement forums to help influence positive change

We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.