Staff Product Design

Gen; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Private medical insurance

Pension plan

Stock Purchase Plan (ESPP)

Unlimited paid time off

Tuition reimbursement

Job summary

Gen is seeking a Staff Product Designer in London with a focus on Avast freemium experiences and AI-enabled features. You will work within Gen's Global Product Design team across cybersecurity, privacy and financial wellness, delivering mobile-first products at scale.

The role sits in a hybrid London office, with collaboration across time zones and brands. You bring a degree in Design or HCI, experience shipping consumer software, and a strong portfolio showcasing your design process and impact.

Qualifications

• Degree in Design, HCI or related field.
• Experience designing mobile-first B2C products at scale.
• Comfortable working across time zones and distributed teams.
• Experience with AI-driven features such as personalisation or automation is a plus.

Responsibilities

• Shape strategy through design grounded in user needs and business goals.
• Design intelligent experiences for AI-powered products with clarity and trust.
• Turn insights into impactful, usable solutions based on data.

Skills

Strategic mindset

End-to-end design

User empathy

Education

Design / HCI related degree

Job description

Job Title: Staff Product Designer

Location: London, Hybrid (3 days in office)

Portfolio: A link to your portfolio is required and must be included on your CV or within your application.

About Gen

We're not just a company; we're a global force. Fiercely committed to ensuring that everyone, everywhere, can live their lives digitally safe. Our family of brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner, unite the brightest minds, the sharpest tech and the most diverse thinking to protect over 500 million people. And we've built an inclusive workplace, where your well-being is a priority because true success comes from a place of balance and authenticity. When you're thriving, you're unstoppable. So, bring us your bold ideas and passion that refuses to quit. The digital world isn't some distant reality, it's the world we live in, and we're ready for it. If you're ready to push boundaries and be part of something bigger, join #TeamGen.

How We Work

Our hybrid work style (3 days in the London office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it's flexible enough to give you the space to do your best work.

About The Role

We're reimagining how people connect with and protect what matters most. This role has a key focus on Avast's freemium experiences, one of Gen's largest consumer software products with hundreds of millions of users globally across desktop and mobile. As part of a global company known for brands like Norton, LifeLock, MoneyLion and Avast, we're building new products and experiences that address real-world challenges with clarity, purpose and empathy.

We're also on a mission to become an AI-first company, infusing intelligent systems, automation and personalisation into everything we do. From how we design user experiences to how we protect identities and enable secure financial wellness, AI is central to our strategy, and design plays a key role in making it accessible, trustworthy and human.

This is an opportunity to join an established yet entrepreneurial environment, where your craft is valued, your impact is felt, and your ideas help shape the future of digital security and secure financial wellness.

About The Team

Gen's Global Product Design team is a diverse, distributed group working across London, Prague, Dublin and the US. The global team designs across cybersecurity, identity protection, privacy and financial wellness, with a strong focus on AI-enabled experiences and reimagining key user journeys. This role sits within the cyber safety pillar, working primarily on Avast and its freemium ecosystem, while staying closely connected to the wider design community across Gen's brands.

Key Responsibilities

• Shape strategy through design: translate complex problems and abstract ideas into elegant, usable solutions grounded in user needs and business goals
• Design intelligent experiences: bring clarity and usability to AI-powered products by designing interactions that feel natural, transparent and trustworthy
• Turn insights into impact: translate complex problems and abstract ideas into simple, usable and delightful solutions grounded in user needs and data
• Prototype and test with AI: explore new possibilities through discovery, rapid prototyping and user testing, especially around how AI can simplify tasks or personalise experiences
• Collaborate and influence: partner across disciplines to align design outcomes with user needs, business goals and AI capabilities
• Champion design quality: ensure every touchpoint, whether powered by AI or not, is cohesive, accessible and human-centred

About You

Education: degree in Design, HCI or a related field, or equivalent professional experience

Experience

• A track record of designing and shipping mobile-first B2C products at scale, ideally in industries like security, fintech, health or adjacent spaces
• Comfortable operating across time zones and cultures; experience with distributed teams is a plus
• Experience designing for or alongside AI-driven features such as personalisation, recommendations or automation is a strong plus
• Experience in cybersecurity or financial services is helpful, but curiosity and adaptability matter more

Skills

• Strategic mindset with a keen sense of how design drives user value and business growth
• Mastery of end-to-end product design: UX research, interaction, visual design and systems thinking
• Deep user empathy and a belief in data-informed design decisions

Personal Attributes

• Curious, adaptable and motivated by solving complex problems for real people at scale
• A clear, compelling portfolio that demonstrates your design process and product impact

Benefits

At Gen Digital, we are committed to supporting our employees' well-being and professional growth. Our comprehensive benefits package for UK team members includes:

• Health & Wellbeing: company-paid private medical insurance, dental and vision benefits, plus access to mental health and wellbeing support through our Employee Assistance Programme (EAP)
• Financial Security: a Group Personal Pension Plan with auto-enrolment for eligible employees, together with the opportunity to purchase Gen stock through our Employee Stock Purchase Plan (ESPP)
• Unlimited Paid Time Off: available once statutory annual leave has been used, plus company holidays and a range of leave options to support personal and family needs
• Tuition Reimbursement: up to £5,150 per calendar year for job-related accredited courses that support career development within Gen
• Wellness Reimbursement: up to $450 per year to cover fitness-related expenses
• Sustainability Allowance: a $500 annual sustainable home improvement allowance
• Additional Perks: access to adoption assistance, family support services, legal assistance plans and exclusive employee discounts

What's Next

Your CV and portfolio (please make sure a link to your portfolio is included on your CV or within your application) will be reviewed by the recruiter and hiring manager to understand the scope of your work, the impact you've delivered, and how your experience aligns with the role.

If shortlisted, the recruiter will be in touch to set up a conversation to learn more about your background, what's motivating you, why you're interested in Gen and our products, and to go through the interview process.

Gen is an equal opportunity employer, and we're committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.