Principal Product Designer

MoneyLion; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Benefits offered by this job

Private medical insurance

Pension plan

Unlimited paid time off

Tuition reimbursement

Wellness reimbursement

Job summary

Gen is seeking a Principal Product Designer to shape Avast’s freemium digital protection experiences. You will own end-to-end design from discovery to shipped, across mobile, desktop and web, focusing on acquisition, conversion and retention.

You’ll work hands-on with product, research and engineering to create AI-powered experiences that feel natural and trustworthy, while leading design across a global team in a hybrid London-based setup.

Qualifications

• Strategic mindset to drive user value and business growth.
• End-to-end product design including UX research, interaction and visual design.
• Deep user empathy and data-informed decision making.

Responsibilities

• Shape strategy through design, translating complex problems into usable solutions grounded in user needs and business goals.
• Design intelligent experiences for AI-powered products with clear, trustworthy interactions.
• Turn insights into impact by turning complex problems into simple, delightful solutions grounded in user data.

Skills

Strategic mindset

End-to-end product design

User empathy

Education

Design/HCI degree or equivalent

Job description

Job Title: Principal Product Designer Avast
Location: London, Hybrid (3 days in office)
Portfolio: Please ensure your CV includes a link to your portfolio and a password.

About Gen:

We're not just a company; we're a global force. Fiercely committed to ensuring that everyone, everywhere, can live their lives digitally safe. Our family of brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner, unite the brightest minds, the sharpest tech and the most diverse thinking to protect over 500 million people. And we've built an inclusive workplace, where your well-being is a priority because true success comes from a place of balance and authenticity. When you're thriving, you're unstoppable. So, bring us your bold ideas and passion that refuses to quit. The digital world isn't some distant reality, it's the world we live in, and we're ready for it. If you're ready to push boundaries and be part of something bigger, join #TeamGen.

How We Work:

Our hybrid work style (3 days in the London office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it's flexible enough to give you the space to do your best work.

About the Role

Help shape the future of Avast's digital protection experience freemium experience. As a Principal Product Designer at Gen, you'll design how people discover Avast, get value from our free products and choose to upgrade to paid protection—creating experiences that earn their trust and keep them coming back.

This is a hands-on, end-to-end product design role, combining strong UX thinking with excellent visual and UI craft. You'll take work from discovery and research through to polished, shipped experiences across mobile, desktop and web, with a clear focus on acquisition, conversion and retention.

We're looking for someone who has designed and shipped mobile-first consumer products at scale, with a portfolio showing what you personally owned, the decisions you made and the impact your work delivered.

You'll also help shape AI-powered experiences that make digital protection simpler, more useful and more personal. Working closely with product, research and engineering, you'll influence design direction while staying close to the detail of the work.

About the Team:

Gen's Global Product Design team is a diverse, distributed group working across London, Prague, Dublin and the US. The global team designs across cybersecurity, identity protection, privacy and financial wellness, with a strong focus on AI-enabled experiences and reimagining key user journeys. This role sits within the cyber safety pillar, working primarily on Avast and its freemium ecosystem, while staying closely connected to the wider design community across Gen's brands.

Key Responsibilities:

• Shape strategy through design: translate complex problems and abstract ideas into elegant, usable solutions grounded in user needs and business goals

• Design intelligent experiences: bring clarity and usability to AI-powered products by designing interactions that feel natural, transparent and trustworthy

• Turn insights into impact: translate complex problems and abstract ideas into simple, usable and delightful solutions grounded in user needs and data

• Prototype and test with AI: explore new possibilities through discovery, rapid prototyping and user testing, especially around how AI can simplify tasks or personalise experiences

• Collaborate and influence: partner across disciplines to align design outcomes with user needs, business goals and AI capabilities

• Champion design quality: ensure every touchpoint, whether powered by AI or not, is cohesive, accessible and human-centred

About You:

Education: degree in Design, HCI or a related field, or equivalent professional experience

Experience:

• A track record of designing and shipping mobile-first B2C products at scale, ideally in industries like security, fintech, health or adjacent spaces

• Comfortable operating across time zones and cultures; experience with distributed teams is a plus

• Experience designing for or alongside AI-driven features such as personalisation, recommendations or automation is a strong plus

• Experience in cybersecurity or financial services is helpful, but curiosity and adaptability matter more

Skills:

• Strategic mindset with a keen sense of how design drives user value and business growth

• Mastery of end-to-end product design: UX research, interaction, visual design and systems thinking

• Deep user empathy and a belief in data-informed design decisions

Personal Attributes:

• Curious, adaptable and motivated by solving complex problems for real people at scale

• A clear, compelling portfolio that demonstrates your design process and product impact

Compensation

The annual base salary for this position is expected to be in the range of base salary

GBP 80,000 - 100,000. Base salary is one component of Gen's total compensation package, which includes annual bonus and new hire RSU's. Actual salaries will vary based on a candidate's qualifications, experience, skills, and competencies related to the role.

Benefits:

At Gen Digital, we are committed to supporting our employees' well-being and professional growth. Our comprehensive benefits package for UK team members includes:

• Health & Wellbeing: company-paid private medical insurance, dental and vision benefits, plus access to mental health and wellbeing support through our Employee Assistance Programme (EAP)
• Financial Security: a Group Personal Pension Plan with auto-enrolment for eligible employees, together with the opportunity to purchase Gen stock through our Employee Stock Purchase Plan (ESPP)
• Unlimited Paid Time Off: available once statutory annual leave has been used, plus company holidays and a range of leave options to support personal and family needs
• Tuition Reimbursement: up to £5,150 per calendar year for job-related accredited courses that support career development within Gen
• Wellness Reimbursement: up to $450 per year to cover fitness-related expenses
• Sustainability Allowance: a $500 annual sustainable home improvement allowance
• Additional Perks: access to adoption assistance, family support services, legal assistance plans and exclusive employee discounts

Gen is an equal opportunity employer, and we're committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.