Staff Product Design

Gen Digital; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Health & Wellbeing benefits

Job summary

Gen Digital is seeking a Staff Product Designer in London, with a hybrid pattern (3 days in the office). You will shape the experience across Avast’s freemium products, one of Gen's largest consumer software offerings, used by hundreds of millions worldwide.

You'll join Gen's Global Product Design team, collaborating across time zones to deliver AI‑driven, trustworthy experiences. A bold portfolio and ability to ship mobile-first B2C products are essential.

Qualifications

• Degree in Design, HCI or related field, or equivalent professional experience.
• Track record of designing and shipping mobile-first B2C products at scale.
• Experience with AI-driven features such as personalization or automation is a strong plus.
• Comfortable operating across time zones and cultures; distributed teams is a plus.

Responsibilities

• Shape strategy through design: translate complex problems into elegant, usable solutions grounded in user needs and business goals
• Design intelligent experiences: bring clarity and usability to AI-powered products by designing interactions that feel natural, transparent and trustworthy
• Turn insights into impact: translate complex problems and abstract ideas into simple, usable and delightful solutions grounded in user needs and data
• Prototype and test with AI: explore new possibilities through discovery, rapid prototyping and user testing, especially around how AI can simplify tasks or personalise experiences
• Collaborate and influence: partner across disciplines to align design outcomes with user needs, business goals and AI capabilities
• Champion design quality: ensure every touchpoint, whether powered by AI or not, is cohesive, accessible and human-centred

Skills

Strategic design

End-to-end design

UX research

Interaction design

Systems thinking

Education

Design / HCI degree

Job description

Job Title: Staff Product Designer

Location: London, Hybrid (3 days in office)

Portfolio: A link to your portfolio is required and must be included on your CV or within your application.

About Gen

We're not just a company; we're a global force. Fiercely committed to ensuring that everyone, everywhere, can live their lives digitally safe. Our family of brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner, unite the brightest minds, the sharpest tech and the most diverse thinking to protect over 500 million people. And we've built an inclusive workplace, where your well‑being is a priority because true success comes from a place of balance and authenticity. When you're thriving, you're unstoppable. So, bring us your bold ideas and passion that refuses to quit. The digital world isn't some distant reality, it's the world we live in, and we're ready for it. If you're ready to push boundaries and be part of something bigger, join #TeamGen.

How We Work

Our hybrid work style (3 days in the London office) gives us the face‑to‑face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it's flexible enough to give you the space to do your best work.

About the Role

We're reimagining how people connect with and protect what matters most. This role has a key focus on Avast's freemium experiences, one of Gen's largest consumer software products with hundreds of millions of users globally across desktop and mobile. As part of a global company known for brands like Norton, LifeLock, MoneyLion and Avast, we're building new products and experiences that address real‑world challenges with clarity, purpose and empathy. We're also on a mission to become an AI‑first company, infusing intelligent systems, automation and personalisation into everything we do. From how we design user experiences to how we protect identities and enable secure financial wellness, AI is central to our strategy, and design plays a key role in making it accessible, trustworthy and human. This is an opportunity to join an established yet entrepreneurial environment, where your craft is valued, your impact is felt, and your ideas help shape the future of digital security and secure financial wellness.

About the Team

Gen's Global Product Design team is a diverse, distributed group working across London, Prague, Dublin and the US. The global team designs across cybersecurity, identity protection, privacy and financial wellness, with a strong focus on AI‑enabled experiences and reimagining key user journeys. This role sits within the cyber safety pillar, working primarily on Avast and its freemium ecosystem, while staying closely connected to the wider design community across Gen's brands.

Key Responsibilities

• Shape strategy through design: translate complex problems and abstract ideas into elegant, usable solutions grounded in user needs and business goals
• Design intelligent experiences: bring clarity and usability to AI‑powered products by designing interactions that feel natural, transparent and trustworthy
• Turn insights into impact: translate complex problems and abstract ideas into simple, usable and delightful solutions grounded in user needs and data
• Prototype and test with AI: explore new possibilities through discovery, rapid prototyping and user testing, especially around how AI can simplify tasks or personalise experiences
• Collaborate and influence: partner across disciplines to align design outcomes with user needs, business goals and AI capabilities
• Champion design quality: ensure every touchpoint, whether powered by AI or not, is cohesive, accessible and human‑centred

About You

Education

degree in Design, HCI or a related field, or equivalent professional experience

Experience

A track record of designing and shipping mobile‑first B2C products at scale, ideally in industries like security, fintech, health or adjacent spaces Comfortable operating across time zones and cultures; experience with distributed teams is a plus Experience designing for or alongside AI‑driven features such as personalisation, recommendations or automation is a strong plus Experience in cybersecurity or financial services is helpful, but curiosity and adaptability matter more

Skills

• Strategic mindset with a keen sense of how design drives user value and business growth
• Mastery of end‑to‑end product design: UX research, interaction, visual design and systems thinking

Personal Attributes

• Curious, adaptable and motivated by solving complex problems for real people at scale
• A clear, compelling portfolio that demonstrates your design process and product impact

Benefits

At Gen Digital, we are committed to supporting our employees' well‑being and professional growth. Our comprehensive benefits package for UK team members includes:

• Health & Wellbeing: company‑paid private medical insurance, dental and vision benefits, plus access