Sr. Websites & Content Manager, Amazon Shipping

Amazon.com, Inc; Birches Green; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading e-commerce company is looking for a talented marketer to drive digital engagement and website strategy for Amazon Shipping in Europe. This role requires 5+ years of marketing experience, skill in A/B testing, data analysis, and content development. You will collaborate with various stakeholders to enhance website performance and customer engagement. Join a dynamic team focused on innovative shipping solutions across Europe.

Qualifications

• 5+ years of professional marketing experience.
• Experience in lead generation campaigns, webinars, email marketing.
• Building and formatting web pages.

Responsibilities

• Lead digital engagement and website strategy for Amazon Shipping in Europe.
• Analyze web analytics and optimize content for engagement.
• Collaborate with stakeholders to develop and launch marketing campaigns.

Skills

A/B testing

Data analysis

Content development

Audience segmentation

SEO strategies

Tools

Salesforce

Tableau

CMS Platforms

Analytics Tools

Job description

Own and manage European websites for Amazon Shipping, including SEO and organic traffic strategies.

Collaborate with stakeholders to define, develop, and implement website campaigns tailored to various business needs.

Lead the strategy, development, execution, and optimization of landing pages and on-site campaigns to drive engagement, actions, acquisition, and growth for Amazon Shipping.

Create diverse content formats (written, video, interactive) to enhance on-site engagement and conversions across multiple sites and landing pages, optimized for desktop and mobile.

Conduct A/B testing on content and user experience improvements to increase interactions, gather insights, and enhance conversions. Collaborate with internal teams to build high-quality web experiences in various languages, leveraging new tools and AI.

Analyze web analytics, on-site content, and media engagement, localizing efforts for each market.

Develop high-quality, engaging content that addresses customer needs and maximizes engagement.

Partner with creative agencies for website asset creation and execution.

Identify automation opportunities to scale marketing workflows and focus on high-value activities.

Communicate effectively to lead executive interactions and influence both technical and non-technical stakeholders.

Daily Responsibilities: Collaborate with stakeholders to develop campaigns, activate and launch on websites, track performance, report results, and optimize based on data insights.

About the Team: The Amazon Shipping Marketing team drives awareness, engagement, and acquisition at scale through various channels and websites, providing the first touchpoint for Amazon Shipping services.

Experience Required: Building and formatting web pages, A/B testing, audience segmentation, data analysis, marketing campaigns, proficiency with Salesforce, Tableau, CMS platforms, and analytics tools. 5+ years of professional marketing experience, including lead generation campaigns, webinars, email marketing, and CRM insights.

About Amazon Transportation Services: A critical component of Amazon's logistics network, focused on delivering faster, cheaper, and more efficient shipping solutions. The team is innovating in transportation and building new business opportunities across Europe.

We are seeking a talented marketer to lead digital engagement and website strategy for Amazon Shipping in Europe, helping businesses discover and sign up for our services.

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