Sr Sponsorship Sales Rep

Forrester Research, Inc. (US); London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading research firm is seeking a Senior Sponsorship Sales Representative for their global events team in London. The role involves strategic sales and account management, focusing on building partnerships with tech and marketing brands. Candidates should have a degree and experience in B2B sales, particularly in sponsorship or event environments. Strong communication and negotiation skills are essential to succeed in this fast-paced, collaborative position.

Qualifications

• Some experience in B2B sales, preferably in sponsorship or event sales.
• Proven track record of exceeding revenue targets.
• Strong understanding of marketing and technology landscapes.

Responsibilities

• Identify and engage prospective sponsors through research and outreach.
• Develop tailored sponsorship proposals and maintain a pipeline of leads.
• Cultivate long-term relationships with key accounts and stakeholders.

Skills

Consultative selling

Negotiation skills

Communication skills

Strategic mindset

Self-starting attitude

Education

BS or BA degree

Tools

Salesforce

Sales Navigator

ZoomInfo

Job description

At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.

About This Role:

We are seeking a highly motivated and strategic Senior Sponsorship Sales Representative to join our global events team. Reporting to the global director of event sales, this role is ideal for a consultative sales professional who thrives in a fast-paced environment and is passionate about building long-term partnerships with leading technology and marketing brands.-

As a key member of our sales team within the events and marketing department, the successful candidate will be responsible for identifying, developing, and closing sponsorship opportunities across a portfolio of high-profile marketing and technology conferences in North America, Europe, and Asia Pacific.

Job Description:

Strategic sales and business development

• Identify and engage prospective sponsors through research, outreach, and networking.
• Develop tailored sponsorship proposals that align with client objectives and event goals.
• Build and maintain a robust pipeline of qualified leads and opportunities.

Consultative selling

• Conduct discovery calls to understand client needs, challenges, and marketing strategies.
• Position sponsorship offerings as strategic solutions that deliver measurable ROI.
• Collaborate with internal teams to customize packages and ensure seamless delivery.

Account management

• Cultivate long-term relationships with key accounts and stakeholders.
• Ensure sponsor satisfaction through proactive communication and post-event follow-up.
• Track and report on sales performance, forecasts, and market trends.

Job Requirements:

• A BS or BA degree.
• Some experience of B2B sales, preferably in sponsorship, media, event sales, or enterprise SaaS sales.
• Proven track record of consultative selling and exceeding revenue targets.
• Strong understanding of marketing and technology landscapes.
• Excellent communication, negotiation, and presentation skills.
• Self-starting attitude, a strategic mindset, and a collaborative spirit.
• Experience using CRM tools (e.g., Salesforce, Sales Navigator, ZoomInfo) and sales analytics.

We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support , and runway they need to go far. We’ll be right there beside you, every step of the way.

Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to [e-mail] .

Data Protection

The information provided by you in this application will be used for the purposes of recruitment and, for successful applicants only, for personnel administration and management purposes and to comply with the employer’s obligations regarding the retention of employee records. If your application is unsuccessful, Forrester Research, Inc., its subsidiaries, affiliates, and/or service providers (collectively “Forrester”) will retain your personal information on secure file solely to consider you for future recruitment opportunities.

By submitting your resume/CV, you consent to Forrester’s retention of the information provided on a secure file for personnel administration and management purposes and/or in order to consider you for future employment opportunities and to the transfer of the information provided to: Forrester’s offices in the US and other countries outside the European Economic Area; and Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.