Sr. Social Media Manager, Amazon MX Player

Amazon; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Amazon is seeking a Sr. Social Media Manager for its MX Player service, a role that blends pop culture with entertainment. The successful candidate will lead social media strategies and campaigns, fostering brand partnerships and enhancing customer engagement. This position offers an exciting opportunity to work in a dynamic environment, driving innovative marketing initiatives.

Qualifications

• 8+ years of professional marketing experience.
• Experience managing teams and driving direction with cross-functional teams.
• Proven track record in large-scale social media campaigns.

Responsibilities

• Lead and execute social media strategy for Amazon MX Player.
• Craft award-winning marketing campaigns.
• Build relationships with agencies for collaboration.

Skills

Marketing

Data Analysis

Team Management

Social Media Campaigns

Entertainment Marketing

Job description

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Sr. Social Media Manager, Amazon MX Player

Amazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition, Amazon merged two of India’s most popular free AVOD (or ad-supported video on demand) services – MX Player and Amazon miniTV into one service - Amazon MX Player.

Amazon MX Player is Amazon India’s big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for social media leader who thrives in blending pop culture with entertainment. This is an exciting opportunity for someone who wants to work in a start-up like environment and is passionate about digital media and entertainment.

You can read about the service here:
https://www.aboutamazon.in/news/entertainment/amazon-minitv-mx-player-merger https://economictimes.indiatimes.com/industry/media/entertainment/amazon-merges-minitv-with-mx-player-to-create-a-free-streaming-giant/articleshow/114007982.cms

Key job responsibilities
• Lead and execute social media strategy for Amazon MX Player.
• Craft award winning marketing campaigns to create buzz among relevant customers
• Unlock brand partnerships to extend beyond own handles social footprint
• Build extensive relationships with agencies, industry to unlock newer collaboration avenues and garner customer love



A day in the life
A day in the life could start with leading a tentpole show marketing campaign, seamlessly blending into developing a new topical campaign strategy for the brand. You will work with external large platforms wherever customers are active on, to create partnerships and collaborations. You will work on award winning social campaigns that bring laurels for the brand.

BASIC QUALIFICATIONS

- 8+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience driving direction and alignment with cross-functional teams
- Experience in entertainment marketing
- Experience in large- scale social media campaigns

PREFERRED QUALIFICATIONS

- Experience working with multiple groups of stakeholders
- Experience in e-commerce, digital products or entertainment industries
- Passion for blending entertainment to become one with pop culture and of every day life of customers
- Ability to leverage social media trends across channels to craft bespoke strategy

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