Sr. Product Marketing Manager - Events, Prime Video Advertising, EU

TN United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Senior Product Marketing Manager to drive B2B event strategies for Prime Video Advertising in Southern Europe. This role offers the opportunity to shape innovative marketing initiatives and collaborate with cross-functional teams to enhance brand visibility. The ideal candidate will possess exceptional communication skills and a data-driven mindset, ensuring successful execution of high-impact events. Join a forward-thinking company at the forefront of the digital video landscape, where your contributions will directly influence the future of advertising in the streaming space.

Qualifications

• Experience in B2B event management or marketing, especially in high-impact events.
• Strong communication and presentation skills with senior stakeholders.

Responsibilities

• Shaping B2B event strategy across Southern Europe for Prime Video.
• Planning and executing local events to support Prime Video Ads’ growth.

Skills

B2B Event Management

Data Analysis

Budget Management

Communication Skills

Project Management

Tools

Excel

Tableau

Project Management Software

Job description

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Sr. Product Marketing Manager - Events, Prime Video Advertising, EU, London

Client:

Amazon Digital UK Limited

Location:

London, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Reference:

d09b6862574a

Job Views:

4

Posted:

28.04.2025

Expiry Date:

12.06.2025

Job Description:

Are you interested in helping to shape the future of movies and television? Do you want to help define the next generation of how and what Amazon customers are watching? Prime Video is one of the leading digital video services, available in more than 240 countries and territories worldwide. It offers a vast collection of TV shows and movies, including Originals and Exclusive content, along with live sports events. Video Advertising is evolving rapidly as viewers shift from traditional linear TV to streaming on connected devices, and Prime Video is a rising player in this space. The team operates in a dynamic, global environment focused on innovation for our customers.

We are looking for a Senior Product Marketing Manager to support Prime Video Advertising in Southern Europe. The role involves translating advertiser needs into actionable results and driving strategic B2B events in the region. It requires close collaboration across multiple teams including Brand, Content Marketing, PR, Product Management, Ad Sales, Operations, and Amazon MGM Studios. The ideal candidate is strategic, execution-focused, has strong communication skills, and is data-driven, capable of working independently and delivering high-quality results quickly.

Key responsibilities include:

1. Shaping Prime Video’s B2B event strategy across Southern Europe, aligning with GTM objectives and brand positioning.
2. Planning and executing regional and local events supporting Prime Video Ads’ growth.
3. Defining event strategies with high standards for engagement and success.
4. Collaborating with various teams to ensure events meet business goals.
5. Securing resources and managing budgets using data insights.
6. Tracking performance and refining strategies based on analytics.
7. Building relationships with vendors and negotiating contracts.
8. Advising senior leadership on event strategies.
9. Conducting post-event analysis for continuous improvement.
10. Developing messaging and marketing plans to boost advertiser perception and brand awareness in the EU.
11. Creating a roadmap for B2B marketing activations with Prime Video and Amazon Ads.
12. Performing market research and trend analysis.
13. Establishing workflows and approval processes for event execution.
14. Staying informed on industry trends and innovations to maintain Prime Video’s leadership in B2B advertising.

Basic Qualifications:

• Experience with Excel or Tableau (data manipulation, macros, charts, pivot tables)
• Multiple years of experience in B2B event management or marketing, especially in conferences, sponsorships, or high-impact events
• Ability to lead complex, cross-functional programs independently
• Strong budget management skills
• Exceptional communication and presentation skills, with experience influencing senior stakeholders
• Analytical mindset with ability to interpret data for strategy improvement
• Experience with project management software
• Proven track record of building and scaling marketing campaigns from concept to execution

Preferred Qualifications:

• Experience leading creative development from concept to delivery
• Experience presenting to senior executives
• Ability to manage multiple projects under tight deadlines