Sr. Product Marketing Manager, eCommerce - UK&I

Global Payments Inc.; Greater London; On-site; GBP 85,000 - 120,000; Full time

Job summary

Global Payments Inc. is seeking a Senior Product Marketing Manager for the UK&I to shape product messaging and drive GTM initiatives for eCommerce solutions.

You will own launches, drive cross-sell programs, and lead campaigns with the Product and Revenue Marketing teams to accelerate adoption and revenue growth in a fast-paced payments environment.

Qualifications

• Bachelor’s Degree in Marketing or related field
• Experience in product marketing/PM in a B2B environment, preferably eCommerce or payments
• 8–12+ years of experience in product marketing
• Proven success launching and driving adoption of new products in a B2B environment

Responsibilities

• Develop product positioning and messaging informed by audience, competition and industry insights
• Lead product launches from crafting messaging, content and initiatives to measuring success
• Develop and execute go-to-market plans to drive product adoption and customer engagement
• Partner with Product and Revenue Marketing to develop cross-sell strategies across existing and new customers
• Create sales enablement materials and tools to communicate product capabilities
• Support campaigns and act as the voice of the customer for internal teams

Skills

Product marketing

Go-to-market strategy

Cross-sell strategy

Sales enablement

Campaign management

B2B marketing

Education

Bachelor’s Degree

Master’s Degree

Job description

Ready to take your career global?

Make your mark at one of the biggest names in payments. We’re looking for a Sr. Product Marketing Manager, eCommerce - UK&I to join our ever evolving product and marketing team and help shape the future of global commerce.

What you’ll own

• Product positioning and messaging - develop clear ICPs and differentiated positioning informed by thorough knowledge of the audience, competition and industry. Effectively communicate the value of our product targeted for specific audiences.
• Product Launches - responsible for orchestrating and leading product launches from crafting messaging, content and initiatives to tracking progress and measuring success
• Go-to-market strategy - lead the development and execution of comprehensive go-to-market plans to drive product adoption and customer engagement
• Cross sell strategy - partner with the Product and Revenue Marketing teams to develop and execute cross sell strategies to existing customers as well as integrating cross sell strategies into the buyer journey for net new customers.
• Sales enablement - responsible for creating sales enablement materials including and not limited to sales collaterals, demos, sales tools and more, to effectively communicate the product capabilities and benefits. Supporting the buyer’s journey for our inside and channel sales teams and enabling them to drive success is key to the role.
• Marketing campaigns - work with our revenue and partner marketing teams to support campaign initiatives attracting new customers as well as cross selling to existing customers, as mentioned above.
• Be the voice of the customer - enable internal teams by being the internal voice of the customer.

What you’ll bring

• Bachelor’s Degree
• Relevant Experience or Degree in: Marketing or equivalent field from an accredited university is required; however, relevant experience in lieu of a degree may be considered.
• Typically a minimum of 8-12+ years
• Experience in product marketing and/or product management in a B2B environment, particularly selling to eCommerce businesses. Experience within a card issuing, issuing processor or related payments industry or in a similar FinTech industry preferred.
• Demonstrated success in launching and driving adoption of new products in a B2B environment.

It’s a bonus if you have

• Master’s Degree
• Marketing or equivalent field from an accredited university or MBA.
• Skills / Knowledge - Having broad yet in-depth expertise and unique knowledge, uses skills to set and ensure success of company objectives and principles and to achieve goals in creative and effective ways within environments and situations that are complex and difficult. Having ownership of a function, major account or matrix management responsibilities, uses knowledge to ensure success, strengthen relationships, expand the business through key initiatives, and lead matrix teams on complex projects. Barriers to entry such as technical committee and senior management review exist at this level.
• Job Complexity - Works on issues that impact design/selling success or address future concepts, products, or technologies. Creates formal networks with key decision makers and serves as external spokesperson for the organization with key accounts, agencies, partners, vendors, and sales prospects.
• Supervision - Exercises wide latitude in determining objectives and approaches to critical assignments.

About the team

Our inclusive and global teams win together every day. We’re proud to have the best minds in the industry, who you can learn from as you grow your career. The people, the energy, the connections – it’s unmatched. Come and be part of an ever-evolving company and get dynamic opportunities that go beyond borders.

What makes a Globalpayer?

Globalpayers think like a client, act like an owner and win as one team. We’re curious and innovative – always finding better ways to deliver impact. We empower each other to make decisions, and it’s our passion that drives excellence in everything we set out to do.

Does this sound like you? Then you sound like a Globalpayer.