Sr Principal Content Designer

Gen; London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A global leader in digital safety, Gen is seeking a Senior Principal Content Designer to shape intuitive and human-centered digital experiences. You will collaborate closely with cross-functional teams, driving the Content Design vision for the Security pillar and participating in innovative product development.

Benefits

Unlimited PTO

Flexible working hours

Health cover and Pension

Tuition reimbursement for job-related courses

Sustainable home improvement bonus

Qualifications

• 8+ years in Content Design or UX writing, ideally in innovative contexts.
• Proven record of impactful product content in fast-paced environments.
• Experience with design systems and scalable language patterns.

Responsibilities

• Drive the Content Design vision and strategy for the Security pillar.
• Design in-product content to enhance user experience across platforms.
• Mentor content designers and foster a collaborative team culture.

Skills

Content Design

UX Writing

Storytelling

Collaboration

Systems Thinking

Education

8+ years of experience in Content Design or UX Writing

Experience in early-stage product development

Tools

Figma

Jira

Confluence

Job description

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We’re more than just a company; we’re a global leader in digital safety. With a strong commitment to ensuring that everyone can navigate the digital world securely, we unite the best minds and cutting-edge technology through our family of brands: Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Together, we protect over 500 million people worldwide. Our workplace is built on inclusivity, where your well-being is a top priority. We believe success comes from balance and authenticity. When you're thriving, you're unstoppable. So, bring your bold ideas and unstoppable drive, and join us in shaping the digital world. Ready to make an impact? Join #TeamGen.

How We Work

Our hybrid work model (3 days in the office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. At the same time, it offers flexibility you need to focus and do your best work.

Mission and Goal

As a Senior Principal Content Designer, you will bring a deep understanding of how language and design come together to shape intuitive, human-centered digital experiences. This is a strategic and hands-on role, where you will collaborate closely with cross-functional teams including Product Design, Product, Engineering, Research, and Marketing. You will drive the Content Design vision and strategy for the Security pillar across Gen’s global brands and channels, ensuring cohesive, customer-focused, and data-informed messaging and experiences across key touchpoints.

Objectives

• Drive the Content Design vision and strategy for the Security pillar across Gen’s global brands and channels, ensuring cohesive, customer-centric, and data-informed messaging and experiences across touchpoints.
• Design, test, and deliver in-product content such as user flows, interaction language, navigation, product naming, frameworks, and other elements across Gen products and experiences. This work supports customers and teams in achieving their goals across mobile, desktop, and web platforms.
• Mentor other content designers, model best practices, and foster a positive, collaborative team culture.
• Apply systems thinking and Content Design principles to ensure language scales across experiences, platforms, and markets.
• Manage multiple projects simultaneously, balancing priorities and delivering high-quality work on time.
• Collaborate daily with peers across disciplines, including Product Design, Product Management, Engineering, Research, and Marketing.
• Support UX research and testing efforts to validate content decisions and ensure alignment with user needs.
• Partner with internationalization and localization teams to ensure globally relevant experiences.
• 8 or more years of experience in Content Design or UX writing, ideally including work in early-stage product development and innovation contexts.
• Proven track record of designing and delivering clear, impactful product content in complex, fast-moving environments.
• Exceptional storytelling and narrative skills, with the ability to distill complex concepts into compelling, human-centered language.
• Experience working within design systems and contributing to reusable and scalable language patterns.
• Strong command of UX and product design principles, with hands-on experience using tools such as Figma, Jira, and Confluence.
• Ability to influence and collaborate with cross-functional teams and stakeholders at all levels.
• Demonstrated experience leading projects with minimal direction and handling ambiguity.
• Experience navigating global and matrixed organizations, and working with internationalization and localization best practices.
• Unlimited PTO & flexible working hours
• The chance to join a major global tech company listed on the S&P 500
• Health cover and Pension
• Opportunity to learn and work with the best in the Digital Security industry
• Tuition reimbursement for job-related courses
• Health and pension scheme
• Sustainable home improvement bonus

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.