Sr Mgr Media Strategy & Planning

Valvoline Inc.; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Manager of Global Paid Media to define and implement a comprehensive paid media strategy. This pivotal role involves driving brand awareness, customer acquisition, and revenue growth through innovative media campaigns. The ideal candidate will possess extensive experience in managing complex paid media initiatives across diverse markets and will work closely with marketing leadership to optimize media spend and execution. Join a forward-thinking company that values creativity and excellence, and be part of a team that is shaping the future of automotive and industrial solutions.

Qualifications

• 15+ years of experience in paid media management with leadership experience.
• Proficient in analytics tools to drive media decisions.

Responsibilities

• Define global strategy for paid media to drive growth and brand awareness.
• Lead high-impact paid media strategy across digital and traditional channels.

Skills

Paid Media Management

Digital Marketing

Analytical Skills

Leadership

Communication

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Advertising

Bachelor’s degree in Business

Tools

Google Analytics

Programmatic Advertising Platforms

Social Media Advertising Tools

Search Advertising Tools

Job description

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Why Valvoline Global Operations?

At Valvoline Global Operations, we’re proud to be The Original Motor Oil, but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.

With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.

Our corporate values—Care, Integrity, Passion, Unity, and Excellence—are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:

• Treating everyone with care.
• Acting with unwavering integrity.
• Striving for excellence in all endeavors.
• Delivering on our commitments with passion.
• Collaborating as one unified team.

When you join Valvoline Global, you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.

How You’ll Make an Impact

As our Senior Manager of Global Paid Media, you will be defining the global strategy and operations for paid media to drive the company’s growth. You will architect a global paid media strategy that not only supports the growth in brand awareness but also plays a critical role in customer acquisition, retention, and revenue growth. You will lead the relationship with our selected media partners to optimize our media spend. This role requires an experienced leader who understands the complex paid media landscape, especially digital, and can drive impactful activities that align with the company's long-term goals.

The individual will work closely with the marketing leadership across our regions and markets to optimize our media execution and spend, ensuring alignment with overall brand growth and marketing goals. Reporting to the Vice President of Global Brand and Marketing, the Senior Manager will shape how the company invests in and leverages paid media channels to achieve business objectives across diverse markets.

Responsibilities Include

• Create and implement global buying guidelines and safeguards to protect and grow our brand globally.
• Lead the creation and implementation of a high-impact paid media strategy across digital and traditional channels, including programmatic, social, search, and display.
• Align media initiatives with company growth objectives and market-specific needs.
• Support and provide consultation to the regions and markets in implementing the strategy.
• Work with the creative teams to ensure global assets are right-sized and effective for chosen media platforms while working with the analytics team to interpret data for optimized decision-making.
• Design and oversee all global paid media campaigns, ensuring they are integrated with broader marketing and business strategies.
• Adjust strategies based on real-time data to maximize ROI and achieve long-term brand and growth goals.
• Take ownership of tracking and reporting on paid media budget, ensuring efficient and strategic allocation of resources across markets.
• Work closely with finance to forecast budgets that support growth targets.
• Analyze performance metrics to drive media optimization and growth.
• Regularly report to senior leadership, providing insights and recommendations that shape future media investments.
• Build and manage relationships with our select media agency partner, ad tech vendors, and platform partners (Google, Meta, LinkedIn) to achieve performance targets and negotiate for optimal ad placements.
• Collaborate with internal brand, digital, and analytics teams to ensure a cohesive approach that aligns paid media with overall marketing objectives.
• Share insights and best practices across teams to continuously improve media performance.
• Proactively identify and evaluate emerging media platforms and technologies to enhance the company’s paid media approach, fostering an innovative media culture that supports ongoing business growth.

What You’ll Need

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 15+ years of experience in paid media management or a related field with a deep understanding of multi-channel paid media, including programmatic, social, and search. At least 5 years in a leadership position.
• The ability to travel up to 15% including international travel.
• The ability to work out of our London, UK office on a hybrid schedule which is three days in the office.

What Will Set You Apart

• Proficient in analytics tools (e.g., Google Analytics, ad platforms), with experience using data to drive media decisions.
• Experience in developing media strategies across multiple markets globally.
• Proven track record of managing complex, high-budget campaigns across regions, ensuring on-time and cost-effective delivery.
• Skilled communicator with an ability to influence internal and external stakeholders across diverse cultures; experienced in negotiating media buys to optimize reach and impact.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Experience working in diverse, international environments is a plus.

Primary Interactions - Internal and External

• Internal-Regular interaction with senior leaders across brand, marketing, data and business units to align strategies and insights. Collaborate closely with regional marketing teams to ensure global initiatives are implemented effectively.
• External-Work with external media agencies, digital marketing agencies, media platform partners to gather insights, develop engagement strategies, and execute paid media activities globally.

Valvoline Global is an equal opportunity employer. We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.

We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:.

This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.

Are You Ready to Make an Impact?

At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us? Apply today.