Sr. Director, Audience Marketing and Competitive Intelligence

Blue Yonder; East Hampshire; Remote; GBP 80,000 - 150,000; Full time

Job summary

An established industry player is on the lookout for a dynamic Sr. Director of Audience Marketing and Competitive Intelligence. This strategic role involves defining and executing marketing strategies that address buyer pain points while enhancing the company's competitive positioning. The ideal candidate will excel in storytelling, engage with diverse buyer personas, and collaborate effectively with sales and marketing teams. If you're passionate about supply chain transformation and have a knack for creating empathetic messaging that drives engagement, this opportunity is perfect for you.

Qualifications

• 10+ years in product or solutions marketing.
• 3+ years in competitive intelligence for SaaS offerings.

Responsibilities

• Collaborate with teams to craft compelling narratives that motivate buyers.
• Lead efforts to gather insights on competitors' products and strategies.

Skills

Storytelling

Competitive Intelligence

Communication Skills

Marketing Strategy

Persona Messaging

Education

Bachelor's Degree in Marketing

MBA/Master's Degree

Tools

Cloud-based Software Products

Job description

Blue Yonder Job Opening: Sr. Director, Audience Marketing and Competitive Intelligence

Location: US - Remote

Overview:

Blue Yonder seeks a dynamic solutions marketing leader passionate about supply chains and competitive intelligence to expand awareness of our unique value in supply chain transformation to a broader audience.

Scope:

This strategic, high-impact role involves defining and executing strategies that address pain points for various buyer personas, analyzing how Blue Yonder uniquely solves these issues, and integrating these insights into go-to-market processes. The ideal candidate understands storytelling's art and science.

You will collaborate with sales and marketing teams to refine persona details, enhance competitive positioning, and develop strategies to engage a wide range of buyers. If you excel at storytelling that drives engagement, builds trust, and influences decisions, we want to hear from you.

Key Responsibilities:

1. Portfolio Messaging: Collaborate with product, field, and marketing teams to craft compelling narratives that inform, inspire, and persuade, motivating buyers to act.
2. Persona Messaging Design: Identify buyer personas and develop 'persona maps' detailing pain points and emotional influences on buying decisions.
3. Audience Go-to-Market Optimization: Partner with revenue marketing to refine digital messaging and content, enhancing engagement and accelerating pipeline growth.
4. Competitive Intelligence: Lead efforts to gather and utilize insights on competitors' products, go-to-market strategies, and our differentiators.
5. Competitive Messaging: Work with senior marketing leadership to craft narratives highlighting our industry-leading differentiators and integrate them into corporate content.

Qualifications:

• Bachelor's Degree in marketing or a high-tech field; MBA/master's preferred.
• 10+ years in product or solutions marketing.
• 3+ years in competitive intelligence for SaaS offerings.
• Experience in creating empathetic persona messaging.
• Excellent communication skills, capable of simplifying complex technical concepts.
• Strong technical knowledge of cloud-based software products.
• Experience in measuring marketing impact.
• Effective internal collaborator and communicator.