Sr Digital Marketing Specialist

Univar; Bradford; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Univar Solutions is seeking an EMEA Sr Digital Product Marketing Specialist to enhance their specialty chemicals portfolio's online presence. The ideal candidate will leverage their experience in digital marketing to drive engagement and conversion, collaborating closely with product management and suppliers. This hybrid role, based in Bradford or Middlesbrough, offers a competitive salary and a supportive work environment, committed to diversity and sustainability.

Benefits

Market aligned pay and incentives

Diverse benefits package

Total Rewards package

Qualifications

• 5+ years of experience in digital merchandising or digital marketing, ideally in B2B or technical industries.
• Strong expertise in SEO, PPC, and email marketing.
• Ability to translate technical product details into compelling content.

Responsibilities

• Own Digital Merchandising to optimize specialty chemicals online.
• Lead digital marketing campaigns for increased visibility and sales.
• Collaborate with suppliers to create cohesive digital strategies.

Skills

SEO

PPC

Email Marketing

Data Analysis

Cross-Functional Collaboration

Education

Bachelor's Degree

Job description

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A Place Where People Matter.
Start your career journey with Univar Solutions! Here you can make an impact on the world around you and accelerate your career in areas that energize and excite you.

Are you a digital marketing professional with a passion for product promotion and storytelling? Do you thrive at the intersection of product and marketing, ensuring technical products are positioned for maximum impact online? If so, we want you to join our team.

As the EMEA Sr Digital Product Marketing Specialist, you’ll play a pivotal role in bridging product management and marketing, ensuring our specialty chemicals portfolio is effectively merchandised and promoted online. From crafting compelling product pages to leading data-driven digital campaigns, you'll be instrumental in driving engagement and conversions on our website.

What you´ll do:

• Own Digital Merchandising – Ensure our specialty chemicals are accurately represented, strategically positioned, and optimized for user experience on our website.
• Lead Digital Marketing Campaigns – Develop and execute SEO, PPC, and email product focussed campaigns to increase visibility and sales, continuously refining strategies based on performance insights.
• Act as the Product-Marketing Bridge – Work closely with product management to translate technical product details into engaging, customer-friendly online content. Empower product teams to merchandise and write content effectively.
• Collaborate with Suppliers – Partner with key suppliers and internal teams to create cohesive digital marketing strategies, supplier pages, and product-focused campaigns.
• Optimize Performance & Insights – Regularly monitor website engagement, conversions, and traffic, providing data-driven insights to refine strategies and maximize impact.

What you´ll need:

• Bachelor´s Degree required in any field.
• 5+ years of experience in digital merchandising or digital marketing, ideally within B2B or technical industries.
• Experience in a Speciality Chemicals industry would be beneficial but is not required.
• A data-driven mindset, comfortable analysing KPIs and making strategic adjustments.
• Strong SEO, PPC, and email marketing expertise to drive digital growth.
• Ability to translate technical product details into compelling online content.
• Excellent cross-functional collaboration skills to work with product teams, suppliers, and digital specialists.

Where you´ll work:

• Hybrid opportunity in Bradford or Middlesbrough, UK.

Univar Solutions is a leading, global distributor of chemicals and ingredients essential to the safety, health, and wellbeing of our daily lives - from life-saving medicines and vitamins to hand sanitizers and industrial materials used for cleaning, construction, and more. Our global team of more than 9,500 employees support our vision to redefine distribution and be the most valued chemical and ingredient distributor on the planet!

We offer a Total Rewards package that includes market aligned pay and incentives as well as a diverse benefits offering to support our employees’ physical, emotional, and financial wellbeing.

Univar Solutions supports sustainable solutions for the world around us so that we can do our part to help keep our communities healthy, fed, clean, and safe!

We are committed to a diverse workforce and a culture of inclusion. Together, we are building a culture that acknowledges and respects the unique experiences, perspectives, and expertise of every employee. Through our dedicated Employee Resource Networks, we provide the development and growth opportunities to empower us to redefine our industry while making a difference in our communities.

Univar Solutions is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against based on their race, gender, sexual orientation, gender identity, religion, national origin, age, disability, veteran status, or other protected classification