Sr. Digital/Lifecycle Marketing Manager

ENGINEERINGUK; London; On-site; GBP 40,000 - 80,000; Full time

Job description

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Sector: Marketing, Advertising and PR, Technology
Role: Manager
Contract Type: Permanent
Hours: Full Time

DESCRIPTION

Overview: Blink, a smart home security brand within Amazon Devices, is seeking a data-driven and customer-obsessed Digital/Lifecycle Marketing Manager to lead and execute innovative marketing campaigns in the EUK region. In this pivotal role, you will be responsible for driving growth through digital marketing, with a strong focus on email marketing, promotions, subscriptions, and managing performance-based campaigns. You will have ownership of the customer lifecycle, from activation to retention, leveraging paid marketing channels and optimizing subscription-driven initiatives.

As part of the Blink/Ring marketing team, this role will work cross-functionally with product, business development, creative, and engineering teams to develop, execute, and scale campaigns that drive customer engagement, acquisition, and revenue. This is an exciting opportunity to own high-impact marketing programs and shape Blink's digital marketing strategy in the EUK market.

Key Responsibilities:

1. Digital Marketing & Promotions: Lead the execution of comprehensive digital marketing strategies, including managing paid media campaigns across Google, Meta, and other platforms. You will also oversee promotional campaigns (ex., seasonal and evergreen) that drive customer acquisition and subscription growth.
2. Lifecycle Campaign Management: Own and execute CRM marketing campaigns, including automated flows, app banners, and promotional emails, with a strong focus on subscriptions. This includes managing customer segmentation and email content strategy to maximize activation, engagement, and conversion.
3. Agency & Vendor Management: Manage relationships with paid marketing agencies, ensuring campaigns are optimized for performance and align with overall marketing objectives. Collaborate with external partners to ensure timely execution of digital marketing campaigns and strategic initiatives.
4. Performance Reporting & Optimization: Regularly analyze campaign performance metrics, including CTR, open rates, revenue lift, engagement, and ROI. Use data insights to optimize future campaigns and provide actionable recommendations to leadership.
5. Testing & Experimentation: Develop and implement a robust A/B testing strategy for both email and paid media channels to continually improve performance.
6. Cross-Functional Collaboration: Work closely with stakeholders across marketing and country leads, product, content, design, and business development teams to ensure alignment on campaign objectives, promotional schedules, and product launches.
7. Customer Segmentation & Growth Strategy: Analyze customer cohorts and behaviors to develop targeted marketing strategies that drive customer acquisition, retention, and subscription growth.
8. Strategic Planning: Develop and execute an annual digital marketing plan, aligning with key growth initiatives and business objectives.
9. Industry Trends & Best Practices: Stay up-to-date with the latest trends in digital marketing, email marketing, and e-commerce to ensure Blink remains at the forefront of innovative marketing strategies.

Basic Qualifications:

• Professional non-internship marketing experience across digital marketing, lifecycle marketing, or similar roles, with a focus on e-commerce and subscription models.
• Experience developing and executing campaigns across multiple timezones and languages.
• Proven experience in managing and optimizing paid media campaigns across multiple digital channels (Google Ads, Meta, TikTok, etc.).
• Experience working with Braze email marketing platform, with a deep understanding of lifecycle marketing, automated flows, and A/B testing strategies.
• Experience managing relationships with external agencies and vendors to execute marketing campaigns.
• Excellent communication and collaboration skills, with the ability to work effectively across teams and manage multiple projects simultaneously.
• A proactive, results-driven mindset with a passion for optimizing customer journeys and driving growth.

Preferred Qualifications:

• Experience with e-commerce and subscription-based business models and driving customer retention.
• Strong creative strategy and content development skills, with a focus on designing compelling digital marketing assets.
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
• Fluency in German, Italian, or French.

BASIC QUALIFICATIONS

• Experience managing teams.
• Experience driving direction and alignment with cross-functional teams.
• Experience in marketing or marketing research.
• Experience using data and metrics to measure impact and determine improvements.
• Experience presenting metrics and progress to goal to senior leadership.

PREFERRED QUALIFICATIONS

• Experience working with multiple groups of stakeholders.
• Experience in e-commerce, digital products, or entertainment industries.

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