Sr. CRM / Lifecycle Marketing Manager, Ring & Blink

Amazon; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An innovative team is seeking a Lifecycle Marketing Manager to enhance customer engagement through strategic marketing initiatives. In this pivotal role, you will collaborate with teams across Europe to develop compelling campaigns that drive customer retention and sales conversion. Your expertise in data analysis, project management, and creative marketing will be crucial in personalizing communication strategies and optimizing performance metrics. This position offers the opportunity to work in a dynamic environment where your contributions will directly impact customer experience and business success. Join a forward-thinking company committed to diversity and excellence in marketing.

Qualifications

• 7+ years in retention marketing and consumer-facing product marketing roles.
• Experience managing email campaigns on platforms like Braze or Segment.

Responsibilities

• Develop and drive lifestyle strategy for Ring and Blink across Europe.
• Localize and execute end-to-end communication for customer retention.

Skills

Retention Marketing

Data Analysis

Stakeholder Management

Project Management

Creative Thinking

Communication Skills

Education

Bachelor's degree

Tools

Excel

Tableau

Braze

Segment

JIRA

Workfront

Asana

Job description

Sr. CRM / Lifecycle Marketing Manager, Ring & Blink

Job ID: 2896669 | Amazon EU SARL (UK Branch)

The Ring & Blink team is looking for a Lifecycle Marketing Manager who will be responsible for key revenue-generating activities related to customer lifecycle management.

As a Retention Marketing Manager, you will work closely with the HQ CRM team in the US and collaborate with European teams based in London and Amsterdam (including product marketing, creative & production, and subscriptions) to build out and execute communication strategies and campaigns to enhance the customer experience. You will bring your proven creative, analytical, and strategic capabilities to develop, plan, implement, and optimize compelling campaigns that deliver an impactful customer experience and increase customer engagement.

Key job responsibilities:

1. Develop and drive the lifestyle strategy for Ring and Blink and own KPIs for the European market segments.
2. Ensure legal compliance of CRM activities in each local market segment.
3. Localize and execute end-to-end communication touch points from product onboarding to up-selling activities and customer retention engagements.
4. Develop and execute high-impact email campaigns that drive sales conversion and customer engagement for customer retention.
5. Test and optimize different formats to develop a deep understanding of the email channel and convert those insights into innovative marketing campaigns.
6. Analyze different customer cohorts and segmentation to create personalized campaigns according to purchase behavior.
7. Work closely with the European creative team to personalize key marketing campaigns to enhance customer experience.
8. Understand the needs from key market segments and localize campaigns with the support of the localization team.
9. Collaborate with the Ring & Blink subscriptions team to develop European initiatives designed to maximize retention and customer lifetime value.
10. Report on various KPIs based on testing and campaign optimization.

BASIC QUALIFICATIONS

- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to senior leadership
- Experience building, executing, and scaling cross-functional marketing programs
- Bachelor’s degree.
- Fluency in English, both written and verbal.
- 7+ years of cumulative experience in retention marketing and related consumer-facing product marketing roles
- Experience managing email campaigns on Braze, Segment, or similar platforms.
- Experience in stakeholder management and project management.
- Ability to think both creatively and analytically with proficiency in Excel.
- Proficiency in understanding data workflows, customer segmentation, and testing.
- Strong organizational and communication skills with a proven ability to influence various stakeholders.
- Flexibility in working hours to accommodate occasional calls with US counterparts.

PREFERRED QUALIFICATIONS

- Experience with customer segmentation, profiling, and targeting
- Experience in project management and project management tools, such as JIRA, Workfront, Asana
- Experience in managing subscription-based business
- Experience working in a fast-paced or startup environment.
- Fluency in European languages other than English is a plus.

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify, and build.