Sr. Content Specialist (Contractor)

iRobot; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company specializing in domestic robotics is seeking a DtC Content Specialist - Ecommerce in London. This hybrid role will focus on managing content across multiple websites and enhancing consumer engagement through effective digital strategies. Ideal candidates should have over 5 years of experience in digital content management and a keen understanding of customer management systems.

Qualifications

• 5+ years of experience in digital content management.
• Experience with Customer Management Systems.
• Strong organizational and project management skills.

Responsibilities

• Plan and manage content calendar for iRobot.
• Coordinate website translation and optimize SEO performance.
• Author and publish web content focusing on consumer experience.

Skills

Communication

Project Management

Collaboration

Data Analysis

Education

Bachelor’s Degree

Tools

Sitecore

Salesforce Commerce Cloud

Salesforce SFRA

Job description

Introduction

The iRobot EU business has grown rapidly, and this geography continues to hold significant potential. With one robot out of two purchased online, and the consumer journey starting there, an outstanding DtC Content Specialist - Ecommerce is required to support the next chapter of growth. iRobot has invested significantly into people, systems, and processes of the DTC business function over the past two years and is growing fast towards > 20% of EU revenues.

The role will report to the EMEA DtC Digital Marketing Director and be a highly visible position with significant scope for autonomy and career progression.

iRobot is seeking a DtC Content Specialist – Ecommerce to join our EMEA Digital Marketing Team in London. This resource will be a member of the EMEA Digital Marketing team who enable best-in-class consumer experience on iRobot’s owned digital properties, operating as a center of excellence for our market clusters. This role manages overall content management and authoring for iRobot, delivering relevant and meaningful content to drive website engagement and performance.

The DtC Content Specialist - Ecommerce will work alongside iRobot’s web design, development, and marketing groups to ensure that consistent, up-to-date content is available to users of iRobot’s 9 public-facing websites in EMEA. They will interface and liaise directly with various departments across the company to meet all website content needs.

This position requires a curious and dynamic individual capable of thriving in a fast-paced, cross-functional environment. The role involves agile sprint-based solutioning, fostering alignment within and across teams, and building strong relationships with wider EMEA departments & global teams. The candidate should be self-driven, proactive, organized, flexible, and a good team player with strong collaboration and listening skills.

What You Will Do:

1. Plan and manage the content calendar and execution for iRobot to support global marketing & local market requirements, executing promotional schedules.
2. Gather requirements from stakeholders and liaise with cross-functional content owners to establish content needs and gather assets.
3. Track projects and briefs developed by internal & external creative agencies.
4. Execute high-quality content focusing on the consumer experience.
5. Coordinate website translation requirements for iRobot sites in EMEA.
6. Author, test, and publish web content and campaigns across the customer journey.
7. Use data and insights to identify opportunities for customer experience improvements, propose new content ideas, A/B tests, and functionality enhancements.
8. Support the wider EMEA Digital Marketing team on projects to enhance the consumer journey.
9. Serve as SFRA super user/master for Salesforce Store Front Reference Architecture.
10. Ensure operational excellence in site management, monitor for issues, and optimize SEO performance.

To Be Successful You Will Have:

1. 5+ years of experience in digital content management.
2. Experience with Customer Management Systems (e.g., Sitecore, Salesforce Commerce Cloud).
3. Experience with Salesforce SFRA is desirable.
4. Strong communication skills to influence and build relationships across departments.
5. Excellent project management and organizational skills.
6. Ability to prioritize and manage multiple projects and deadlines.
7. A test-and-learn mindset, comfortable using data to inform decisions.
8. Eagerness to learn new skills and participate in new projects.
9. Bachelor’s Degree required.

Location: London - hybrid role (2-3 days in the office)