Sr Attorney

Hasbro; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Job summary

Hasbro is seeking a Senior Attorney for maternity cover to provide strategic legal support to its global Consumer Products business from the UK. You will structure, negotiate and manage licensing and promotional arrangements while protecting Hasbro’s IP across multiple international territories, with focus on EMEA, Asia/Pacific and LATAM.

The role involves drafting and negotiating a broad range of agreements, reviewing brand materials, and collaborating with senior teams on commercial

Qualifications

• Qualified solicitor with 3–5 years’ PQE.
• Strong knowledge of licensing, brand and entertainment IP licensing.
• Proven negotiation and drafting capabilities.
• Creative, organised and detail oriented with good client relations.

Responsibilities

• Draft, review, negotiate and advise on merchandise and promotion licences, amendments and NDAs.
• Lead negotiations with licensees, agents and stakeholders to resolve issues.
• Develop commercial solutions balancing legal risk with business objectives and revenue opportunities.
• Advise on IP exploitation and protection across licensing programmes and brand assets.
• Support promotions and partnerships, including exclusivity, giveaways and activations.
• Maintain an efficient contract management process for Licensed Consumer Products.

Skills

Contract negotiation

Contract drafting

IP licensing

Commercial awareness

Stakeholder management

Education

Qualified solicitor (UK)

Job description

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

The Senior Attorney provides strategic legal support to Hasbro’s global Consumer Products business, advising on commercial licensing, promotions, location-based entertainment (LBE), partnerships, merchandising, publishing and brand activation initiatives across multiple international territories, with a focus on EMEA, Asia/Pacific and LATAM regions. This position will be located in the U.K. and will partner closely with business, finance, risk, creative, brand, marketing and commercial teams to structure, negotiate and manage licensing and promotional arrangements while protecting Hasbro’s intellectual property and commercial interests. This is a fixed-term role providing maternity cover.

Core responsibilities:

Commercial Contracting & Negotiation

• Draft, review, negotiate and advise on a wide variety of agreements, including merchandise licence agreements, promotion licence agreements, sub-representative agreements, amendments, assignment consents, NDAs, distribution arrangements and partnership agreements.
• Lead negotiations directly with licensees, agents, external counsel and business stakeholders to resolve legal and commercial issues.
• Develop commercial solutions that balance legal risk with business objectives and revenue opportunities.

Licensing

• Advise on the exploitation and protection of Hasbro intellectual property across global licensing programmes, including promotions, consumer products, entertainment and collaborative partnerships.
• Review approvals, brand guidelines, creative materials and marketing assets to ensure alignment with Hasbro IP requirements.

Promotions & Partnerships

• Support global promotions and strategic marketing partnerships involving major brands, retailers, QSRs, airlines, entertainment companies and FMCG partners.
• Advise on exclusivity rights, promotions mechanics, giveaways, contest structures and consumer activations.
• Work directly with senior management in connection with legal issues, risks, priorities and anticipate follow-up needs.
• Provide support in maintaining an efficient contract management process for the Licensed Consumer Products businesses.

Experience:

• Qualified solicitor with 3–5 years’ PQE (post-qualification experience).
• Strong knowledge of the licensing industry, with brand and entertainment intellectual property licensing experience preferred, whether representing licensors or licensees, and whether involving characters and brands or FMCG.
• Demonstrable expertise in contract negotiation and drafting.
• Creative, motivated, supportive team player, with a high level of organisation and attention to detail.
• Strong client relations skills, commercial pragmatism, business sense, and the ability to make practical evaluations of risk.
• Ability to manage and prioritise a substantial and diverse workload.
• Sound intellectual property experience, particularly copyrights and trademarks.

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility.

Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

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