Sr. Analyst, Strategic Analytics

PlayStation; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading gaming company is seeking a Senior Analyst for their Commercial Analytics Team in London. This hybrid role requires extensive experience in analytics and e-commerce, focusing on delivering strategic insights through data. Candidates should have strong SQL skills and be adept at communicating insights to senior stakeholders. The ideal candidate will also support the analytics roadmap primarily for the PlayStation Direct business and lead reporting strategies.

Qualifications

• 5+ years in analytics or related field with e-commerce experience.
• 5+ years of SQL expertise in analyzing large datasets.
• Understanding of statistical analysis techniques.
• Proven ability to influence senior leaders through analytics.

Responsibilities

• Collaborate with stakeholders to deliver insights for decisions.
• Lead analytics and reporting strategies for growth.
• Define reporting objectives and insights with teams.
• Translate analyses into business implications.
• Present insights to diverse audiences.
• Prioritize analytics roadmap for PlayStation Direct.
• Document techniques and mentor peers.

Skills

SQL

Data storytelling

Analytical problem-solving

Communication skills

Relationship building

Tools

Adobe Analytics

Google Analytics

Python

Domo

Tableau

Job description

Senior Analyst, Strategic Analytics

London, UK / Hybrid

As a Senior Analyst on the Commercial Analytics Team, you will drive strategic, data-led projects that fuel growth across Global Marketing, Sales, and Business Operations (GMSBO), with a primary focus on the PlayStation Direct D2C business. You'll analyze conversion funnels, assess console, accessory, and bundle performance, and measure the impact of promotional campaigns. This highly cross-functional role partners closely with senior stakeholders to deliver clear, actionable insights through data storytelling. You’ll also help expand data capabilities by integrating new data sources, coding business rules, and developing metrics that address key business challenges. E-commerce and D2C experience is strongly preferred.

What you will be doing:

• Act as an Analytics Business Partner, collaborating with senior stakeholders to deliver insights that inform strategic and tactical decisions.
• Lead the analytics and reporting strategy, building processes, business rhythms, and frameworks to drive growth.
• Define reporting objectives and performance insights in partnership with cross-functional teams, piloting scalable solutions and partnering with reporting teams to enable self-service reporting.
• Translate analyses into business implications, linking insights directly to commercial outcomes.
• Present high-quality, actionable insights and recommendations to technical, non-technical, and senior audiences. Represent Strategic Analytics in key meetings.
• Own and prioritize the PlayStation Direct analytics roadmap, knowing when to escalate or seek guidance.
• Improve analytical capabilities across the team by documenting techniques and insights, and mentoring peers to elevate collective knowledge.
• This role will primarily support the PlayStation Direct business, but may flex to support other GMSBO commercial analytics needs.

Qualifications

• 5+ years in analytics or related field, with experience supporting e-commerce or direct-to-consumer businesses.
• 5+ years of SQL; skilled at analyzing large, disparate data sets.
• Understanding of statistical analysis (regression, hypothesis testing, time series analysis).
• Proven ability to influence senior business leaders and shape strategy through analytics.
• Strong data storytelling skills to create concise, senior-level presentations.
• Outstanding verbal and written communication skills.
• Ability to develop strong relationships in a globally diverse organization, recognizing different working styles, cultures, and time zones.
• Exceptional problem-solving skills, a growth mindset, and a proactive, curious approach.

Preferred qualifications

• Familiarity with web analytics platforms such as Adobe Analytics or Google Analytics.
• Additional experience in Python and BI tool such as Domo/Tableau.
• Experience in gaming, entertainment, or media is a plus but not required.

Types of analysis

• Product launch analysis
• Supporting business casing for new products/propositions
• Player profiling (new vs. returning) and identifying opportunities to grow the base
• Cohort analyses
• Promotions effectiveness

Equal Opportunity Statement

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.