Sr. Ad Tech BD Lead, Tech Partners, Amazon Ads

TN United Kingdom; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading company is seeking a Sr. Ad Tech BD Lead to spearhead partnerships with software vendors and data companies. This role involves driving strategy and execution for Amazon Ads, enhancing audience insights and campaign success. The ideal candidate will thrive in ambiguity, manage complex negotiations, and collaborate across teams to increase advertiser adoption of Amazon's technology suite.

Qualifications

• Experience in developing, negotiating, and executing business agreements.
• Experience managing programs across cross-functional teams.

Responsibilities

• Lead partnerships with technology partners for Amazon Ads.
• Manage the entire commercial process, including opportunity identification.
• Define proofs of concept and use cases in partnership with teams.

Skills

Negotiation

Relationship Management

Data Strategy

Job description

Job Description

The Sr. Ad Tech BD Lead, Technology Partners, will lead partnerships with software vendors and data companies. You will drive the strategy, execution, and ultimate adoption of software and data partnerships for Amazon Ads, including (but not limited to) Amazon Marketing Cloud (AMC) and Amazon DSP. These partnerships will enable advertisers to easily uncover new audience insights, further personalize their messaging, and better measure campaign success with Amazon, fueling the overall growth of Amazon’s technology suite.

In this role, you will develop first-of-its-kind partnerships to drive data unification through identity providers, customer data platforms, data providers, and data management companies. You will bring thought leadership on where our relative advantages or risks lie, along with current trends around innovation, consolidation, and customer adoption. You should have solid business judgment with a track record of strong external and internal relationship management, and the ability to map the intersection of customer needs, partner priorities, and Amazon priorities.

You thrive in ambiguity and are excited to own and build a nascent program with a new segment of partners. Additionally, you will support the Global Tech BD Lead and EU Ad Tech Sales team in increasing advertiser adoption and usage of AMC.

Responsibilities

1. EU Ad Tech BD lead and subject matter expert (SME) for advertiser first-party data strategy and associated partner landscape
2. Own, create, and lead the execution of the strategic growth plan with technology partners
3. Manage the entire commercial process, including opportunity identification, scoping, commercials, GTM alignment, launch, and ongoing partnership planning
4. Collaborate with Sales, Product, and AdTech Solutions leadership to prioritize customer integration needs, validate demand, and align on goals
5. Define proofs of concept and use cases in partnership with AdTech Solutions and Product teams
6. Lead deal negotiation, coordinating with Legal, Product, and Corporate BD where relevant
7. Increase the total number of integrations globally by sourcing and enabling technology partners
8. Own revenue and adoption goals associated with launched integrations
9. Develop joint GTM strategies with partners, including shared goals, target lists, pitch support, and business reviews
10. Engage with advertisers and internal sales teams to facilitate seamless access to technology integrations
11. Drive co-sell strategy and execution with AWS, including developing joint solutions and GTM
12. Develop frameworks for premium partners, including marketing support, sales support, feedback loops, tools, and processes
13. Assist with operational tasks critical to the success of the overall program, such as reviewing marketing content, driving business reviews, and managing internal communications

Basic Qualifications

• Experience in developing, negotiating, and executing business agreements
• Experience in a professional field or military
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross-functional teams, building processes, and coordinating release schedules

Preferred Qualifications

• Experience interpreting data and making business recommendations
• Experience identifying, negotiating, and executing complex legal agreements