Sports Partnerships Brand Manager

PepsiCo; Reading; On-site; GBP 50,000 - 70,000; Full time

Job summary

Join PepsiCo's dynamic Beverages team as a Sr Brand Manager, focusing on exciting sports partnerships. This role offers the chance to shape brand strategies alongside major partners, manage budgets, and enhance the consumer experience at high-profile events. Ideal for a passionate marketing professional eager to drive impactful initiatives within a leading company.

Benefits

Competitive salary and bonus

Flexible working

Car allowance

Gym membership discount

Qualifications

• Experience in consumer marketing and brand management.
• Passion for sports and experience in partnerships.
• Strong organizational and project management skills.

Responsibilities

• Manage the Wembley Stadium partnership and events.
• Drive activation for sports partnerships including Baller League UK.
• Collaborate with teams for successful commercial activations.

Skills

Consumer marketing

Brand building

Project management

Commercial acumen

Job description

Overview

Why join the international Beverages team?

At Pepsi Beverages UK we're proud to lead a portfolio of some of the UK's most iconic brands. Pepsi Max is the nations no 1 Cola (sub-brand, by volume); 7up is the leading drink in Lemon & Lime; Lipton is the UK's no 1 Ice Tea; and Rockstar is making an exciting foray into the fast moving Energy Drinks space. The UK is one of Pepsi International Beverages 'Anchor Markets' with ambitious growth targets and a really exciting agenda to lead the next generation of Soft Drink growth. Working with our bottling partner - Carlsberg Britvic - this is a high-performing team on a strong growth trajectory with some really exciting ambitions ahead.

What you'll get up to

We have an exciting opportunity for a talented Sr Brand Manager to work on our growing Sports Partnerships agenda for our Beverage category. This role is an excellent platform for someone who is interested in sports marketing and partnerships.

As part of the GB Beverages Marketing function, the successful candidate will work closely with the UK Head of Sports Partnerships to shape our sports agenda, including supporting on existing partnerships (Wembley, Baller League UK, athletes) and future partnerships.

In addition, this role will help maximise Power of One commercial opportunities on football by partnering with the newly-formed Carlsberg-Britvic and Foods Commercial teams to bring shared properties (UEFA Men’s & Women’s Champions League, UEFA Women’s Euro) to life with UK consumers on the shop floor.

The candidate should be passionate about sport, experienced in working in a matrix organisation and has a collaborative approach and strong organisational skills.

Responsibilities

• Manage key elements of our Wembley Stadium partnership, including ticketing & the annual Play-on-the-Pitch event and support on the creation & execution of a Pepsi experience space within the stadium.
• Manage the activation of Baller League UK, including in-situ branding, experiential, ticketing and work with creative agency to drive amplification/engagement opportunities (e.g. influencers)
• Collaborate with bottler partner and Foods Commercial teams to execute best-in-class UCL/UWCL Po1 activation
• Support with assessing existing partnerships and evaluating new strategic opportunities, particularly around football (both Men’s & Women’s).
• Collaborate with Brand team to feed into Pepsi Football E2E plans and work together with Global Sports & Partnerships team.
• Manage budget, ensuring close collaboration with wider Beverages team (Brand & TCP).

Qualifications

• Consumer marketing experience.
• Some experience of working within sport is desired – a passion for sport is preferred!
• Strong consumer understanding and brand building skills, including growing brands through leveraging passion points of consumers.
• Some experience of managing partnerships is desired, demonstrating ability to build strong relationships and work with third-party stakeholders.
• Strategic mindset, with proven ability to take consumer & customer insight and translate into plans that unlock brand growth.
• Ability to operate with a high level of ambiguity.
• Project management and high degree of ownership – ability to manage projects in a fast-moving and ever-changing environment with maturity and attention to detail.
• Commercially savvy – knowing the commercial basics to work independently with Carlsberg Britvic.
• Experience of engaging and leading cross-functional teams, internal and external partners
• Budget Management experience

Why PepsiCo?

PepsiCo is one of the world's leading food and beverage companies serving more than 200 countries around the world, with everyday favourites like Walkers, Doritos and PEPSI.

With over 20 global megabrands, we have a well-earned reputation for strong brand marketing expertise. We are proud to be the home to some of the best marketers in the world and an employer of choice of aspiring marketing professionals.

At PepsiCo, marketing is as much about sharp commercial thinking as it is creativity; our combination of courage and pragmatism has proved a real winner.

Every day, millions of people in the UK enjoy our snacks and beverages. The vision of the 4,500 strong team behind these household names is to be the Global Leader in Convenient Foods and Beverages by Winning with Purpose.

Behind this vision lies a passion for sustainability and a commitment to doing business in the right way. We strongly believe that integrating purpose into our business strategy will be the key to our future success.

More about PepsiCo.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visitwww.pepsico.com, and follow onX (Twitter),Instagram,Facebook, andLinkedIn @PepsiCo.

Why Join Us?

We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.

A Space to be You

We celebrate individuality and are committed to building an inclusive workplace. Our Employee Resource Groups help embed inclusion into our culture, ensuring everyone feels valued and heard.

Equal Opportunities

We’re an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.

To enable you to be at your best we will ensure you are provided with any physical or non-physical adjustments to support your participation in the job application and interview process. Please speak to the Recruiter directly about any support you need.