Sports Fandom Digital Strategy Lead

Ultimate Asset; London; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An innovative global sports Martech company is seeking a Digital Strategy Lead based in London. This role is pivotal in enhancing the digital experience for sports fans across various platforms, including mobile, social, and web. The ideal candidate will have a strong background in fandom engagement and consumer growth strategy, acting as an evangelist to major sports teams and leagues worldwide. This position offers a fantastic package and the opportunity to influence best practices in digital strategy and consumer experience, making it a unique chance to impact the sports industry significantly.

Qualifications

• Expertise in digital strategy and consumer experience in sports.
• Ability to simplify complex concepts for clients.

Responsibilities

• Act as an ambassador and advisor for leading sports teams and leagues.
• Drive consumer engagement through digital touchpoints.

Skills

Fandom engagement

Consumer growth strategy

Digital strategy

UX/UI

Creative storytelling

Video engagement

Job description

Sports Fandom Digital Strategy Manager or Lead (depending on Seniority) - London

Hybrid Working

Overview:

Searching for a London-based Digital Strategy Lead for a Global Sports Martech business that has insane cutting-edge AI tech used by the NFL, NBA, Premier League, LA Liga, and Bundesliga. The ideal candidate will be an expert on the digital experience and consumer journey of sports fans across the entire digital ecosystem, including touchpoints in mobile, social, web, app, and video. A fantastic package is available for the right candidate who is going to have the role of an evangelist and advisor to some of the biggest sports teams, leagues, federations, and broadcasters around the world.

Candidate Attributes:

• Experience gained in Fandom engagement/consumer growth and strategy working at a sports League, Federation, Team, Code or Consultancy.
• A thorough and in-depth understanding of best practices around video engagement in-app, mobile, social, and web environments to drive consumer engagement.
• The ability to take complex concepts and make them simple to understand for clients.
• Senior gravitas - the ability to act as an ambassador and evangelist for the business influencing senior clients around best practices.
• The ideal candidate will be on the intersection of digital strategy, and consumer experience, UX, UI, creative storytelling, and an expert on video as an engagement tool to grow and engage communities.