Specification Sales Manager

Kraft Recruitment; Birmingham; On-site; GBP 45,000; Full time

Job description

Due to continued growth, my client is looking for an experienced Specification Sales Manager to grow their business in the North of the UK. They are a leading manufacturer of bespoke water reuse solutions, and their ideal candidate will have proven specification sales experience within M&E / building services, as well as CPD delivery.

Specification Sales Manager role

The successful Specification Sales Manager will report to the MD and be responsible for:

1. Sales growth outside of the London region, with specific focus on Manchester, Birmingham, and Cambridge.
2. Specification Sales - Create demand for water reuse systems by working closely with specifiers, consultants, and contractors.
3. Pipeline Development - Build a pipeline of specified projects by fostering strong relationships with consultants, ensuring systems are specified on new projects.
4. Short-Term Sales - Secure immediate orders with contractors by providing targeted technical and commercial support.
5. CPD Delivery - Educate and raise awareness of my clients' systems through regular CPD sessions and client meetings.
6. Client Engagement - Build long-term relationships with key consultants and contractors, becoming a trusted advisor for bespoke and technically complex projects.
7. Market Expansion - Identify and develop new business opportunities outside of London, particularly in regions with significant growth potential.
8. Collaboration - Work closely with internal teams (e.g., design, operations) to deliver high-quality service and ensure seamless project delivery.
9. CRM Management - Maintain accurate and up-to-date account information and sales records using the company's CRM system (SimPro/Hub Spot).
10. Strategic Contribution - Provide input on market trends, competitor activity, and client needs to inform company strategy.

Specification Sales Manager requirements

1. Proven experience in specification sales or a related field, preferably in building services / M&E or a technical/engineering sector.
2. Strong understanding of the specification sales process and how to influence project decision-making.
3. A results-driven, “hunter” sales mentality with the ability to build and maintain long-term relationships.
4. Excellent communication and presentation skills, with confidence delivering CPD sessions to industry professionals.
5. Experience managing a regional territory and achieving KPIs.
6. Familiarity with CRM tools and a disciplined approach to maintaining client records.
7. Full UK driving license and a willingness to travel as required.
8. Proactive, tenacious, self-motivated, and capable of working independently within a supportive team environment.

Specification Sales Manager package

Salary £45k basic with uncapped commission
Car, phone, and laptop
Pension
23 days holiday + bank hols