Solutions Architect

vmlenterprisesolutions; Greater London; On-site; GBP 100,000 - 140,000; Full time

Job summary

WPP Enterprise Solutions seeks a Principal Solutions Architect to lead enterprise commerce design, architecture, and go-to-market activities across major platforms and MACH-based ecosystems. You will guide clients from discovery through to delivery, framing value, orchestrating platform choices, and shaping propositions with senior stakeholders.

The role emphasizes end-to-end solution design, demonstrations, and business-case development, with responsibility for ROI-focused outcomes and risk

Qualifications

• Enterprise commerce experience across retail, consumer brands or B2B.
• Breadth across leading commerce platforms and composable/MACH stacks.
• Proven presales track record: shaping deals, running workshops, writing proposals.
• Strong commercial acumen and ability to translate tech into business value.

Responsibilities

• Architect end-to-end enterprise commerce solutions across storefront, apps, data and back-office systems.
• Frame solutions around commercial outcomes, cost, and ROI for clients.
• Lead workshops, governance, and collaborations with commercial teams to identify growth opportunities.
• Produce architecture diagrams and designs for platform selections and migrations, including monolithic to composable shifts.
• Demonstrate value through proofs of concept and demo storefronts to de-risk decisions.
• Own solution storytelling, architecture, assumptions, and effort estimates in proposals.
• Handover to delivery teams with a clean transition and ongoing involvement during mobilisation.
• Stay across market trends in cloud, AI in commerce and partner ecosystems.

Skills

Enterprise Commerce Experience

Breadth Across Platforms

Presales and New Business

Commercial Acumen

Tools

Adobe Commerce

Salesforce Commerce Cloud

Shopify

MACH

Commerce Tools

Contentful

Algolia

Akeneo

Job description

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients' businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

We are looking for a Principal Solutions Architect to join us on a permanent basis.

Our Commerce & Technology division helps leading global brands design, build and run the commerce platforms behind their growth. We are seeking a Principal Solutions Architect to lead solution in business pursuits and account growth, across enterprise commerce.

You will be the person in the room who understands how the whole commerce estate fits together, from web storefront and mobile app through commerce platform, data and ERP. You will turn that understanding into a clear case for business value, win the trust of senior client stakeholders, and when it helps, build a working demonstration to show them what good looks like.

Key Responsibilities

Architect Enterprise Commerce: Design end to end commerce solutions across Adobe Commerce, Salesforce Commerce Cloud, Shopify, HCL and composable (MACH) solutions, spanning web, mobile apps, data and back office systems.

Lead with value: Frame every solution around commercial outcomes, cost and return, so clients can see clear cases for change rather than a technology shopping list.

Serve as an outward-facing, energetic leader who runs workshops, participates in governance, and collaborates with commercial teams to identify and shape technical growth opportunities.

What you'll be doing

Client Engagement and Discovery: Build trusted relationships with senior business and technology stakeholders. Run discovery workshops, ask the questions that uncover what really matters, and cut through complexity to the decisions that count.

Solution Design and Architecture: Produce clear architecture diagrams and solution designs covering storefront, mobile apps, commerce platform, search, content, order management, product information, payments, data and other integrations. Recommend the right platform and approach for each client rather than defaulting to one.

Platform Selection and Replatforming: Guide clients through platform choices and migrations, including the move from monolithic to composable, weighing total cost of ownership, speed to market, risk and operating model.

Data, Integration and Back Office: Get into the detail of how commerce connects to ERP (such as SAP, Microsoft Dynamics or Oracle), order management, warehouse, customer data and analytics, and design integration patterns that hold up at enterprise scale.

Mobile and Omnichannel: Shape mobile app strategy and architecture (native, cross platform and headless) alongside web, store and marketplace channels, so the customer experience is joined up.

Business Case and Value: Build business cases, value models and roadmaps that link technology decisions to revenue, conversion, margin and cost to serve.

Demonstrations and Proofs of Concept: Stand up demo storefronts and prototypes quickly, such as a Shopify store or a composable proof of concept, to show clients what is possible and take risk out of their decisions.

Proposals and Pitches: Own the solution story, architecture, assumptions and effort estimates in proposals, and present them with confidence at pitch.

Handover and Delivery Assurance: Make sure what is sold can be delivered, with a clean handover to delivery teams and continued involvement through mobilisation.

Market and Partner Leadership: Stay across the commerce market, including cloud (AWS, GCP), AI in commerce and agentic commerce. Share that knowledge to strengthen our propositions and our partner relationships.

What we want from you

Enterprise Commerce Experience: Extensive senior experience in enterprise commerce across retail, consumer brands or B2B, gained in digital agencies, consultancies or large brands.

Breadth Across Platforms: Strong working knowledge of Adobe Commerce, Salesforce Commerce Cloud and Shopify, plus composable and MACH (microservices, API first, cloud native, headless) components such as Commerce tools, Contentful, Algolia, Akeneo or similar.

Presales and New Business: A track record of shaping and winning significant commerce deals, running workshops, writing proposals and presenting to senior audiences.

Commercial Acumen: Understands how c