Software Sales Specialist

HP; Greater London; On-site; GBP 75,000 - 110,000; Full time

Job summary

HP is seeking an Inside Software Sales Specialist to drive growth across enterprise software solutions. You will build executive-level relationships, articulate ROI, and collaborate with pre-sales to tailor proposals that win deals.

Responsibilities include lead generation, needs analysis, contract negotiations, and maintaining CRM records while pushing for quota attainment in a fast-paced, technology-driven environment.

Qualifications

• 7+ years of direct sales/strategic sales experience with enterprise software, cloud, or virtualization companies.
• Experience in managing sales processes and building customer relationships.
• Strong understanding of market trends and ability to turn insights into business opportunities.

Responsibilities

• Generate a pipeline of new leads through cold calls, networking, events, and online resources.
• Perform needs analysis to understand prospective clients’ business challenges and match HP software.
• Articulate ROI and value propositions to prospects.
• Collaborate with technical and pre-sales teams on tailored proposals.
• Negotiate contracts and close deals to meet quotas.
• Maintain CRM records and analyze sales data for trends.

Skills

Lead generation

Negotiation

Relationship building

Sales presentation

CRM familiarity

Industry knowledge

AI awareness

Education

Bachelor's degree preferred

Tools

CRM software

Sales analytics tools

Enterprise software knowledge

Job description

Software Sales Specialist

Description -

The Inside Software Sales Specialist works closely with account teams to provide software-specific expertise, driving account growth from lead generation through negotiation and close. This role is responsible for developing strong relationships with key decision-makers, understanding customer challenges, and delivering tailored software solutions that address business needs. The specialist stays informed about industry trends and competitive landscapes, communicates the value proposition of HP software, and supports the sales journey to achieve or exceed assigned quotas.

Key Responsibilities

• Research and identify potential clients within the target market, generating a consistent pipeline of new leads through various methods (cold calling, networking, events, online resources).
• Conduct in-depth needs analysis to understand prospective clients’ unique business challenges and identify how HP software solutions can address their requirements.
• Articulate the business outcomes delivered through software, including ROI, competitive differentiation, and value proposition to prospects.
• Collaborate with technical and pre-sales teams to develop tailored proposals that address prospect requirements.
• Skillfully navigate contract negotiations, address objections, and close deals to achieve or exceed assigned sales quotas and revenue targets.
• Maintain accurate and up-to-date records of all sales activities and interactions using CRM software; analyze sales data to identify trends, opportunities, and areas for improvement.
• Guide, build, and manage cross-cultural, cross-tower, cross-business teams for effective customer support.
• Build and manage strong customer relationships at the executive level.
• Stay informed about industry trends, competitive landscape, and emerging technologies; provide insights and recommendations to internal teams for enhancing software offerings and sales strategies.
• Communicate the return on investment (ROI) and value proposition of the software in terms of outcomes for specific customer challenges and priorities.
• Prospect strategically and operate with high intensity and urgency to meet targets for qualified leads and booked meetings.

Knowledge & Skills

• Strong time management, organizational, and resolution-offering skills.
• Excellent communication and presentation skills, capable of representing HP at external customer and industry events.
• Ability to guide, build, and manage cross-functional teams for effective customer support.
• Ability to build and manage strong customer relationships at the executive level.
• Analytical skills for sales data analysis and identifying trends, opportunities, and areas for improvement.
• Flexibility and openness to change, with the ability to embrace new solutions and develop expertise for additional offerings as HP expands its software portfolio.
• Experience in prospecting, lead generation, needs analysis, solution presentation, proposal creation, negotiation, and closing.
• Familiarity with CRM software and sales analytics tools.

New Technology and AI

Demonstrated curiosity and confidence in adopting emerging tools and technologies—especially AI—to enhance sales performance, customer engagement, and productivity. The ability to quickly learn, adapt, and apply digital solutions in daily workflows, and to use AI insights to drive smarter decisions and more personalized customer interactions.

Education & Experience Recommended

• Education : Bachelor’s degree is preferred but not required.
• Experience : 7+ years of direct sales/strategic sales experience with enterprise software, cloud, or virtualization companies across a range of verticals.
• Experience in managing sales processes and building customer relationships.
• Strong understanding of market trends and ability to turn insights into business opportunities.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company and ranked 10 on the Fortune 500 list for 2012, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to serve more than 1 billion customers in over 170 countries on six continents. HP invents, engineers, and delivers technology solutions that drive business value, create social value, and improve the lives of our clients.

Please note the above statements describe the general nature and level of work only. They are not a complete list of all required responsibilities, duties and skills. Other duties may be added, or this description amended at any time.

#LIpost

Job -

Sales

Schedule -

Full time

Shift -

No shift premium (United Kingdom)

Travel -

Relocation -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal”