Software Engineer, Frontend

Hightouch’s mission is to empower everyone to take action on their data. Hundreds of companies, including Autotrader, Calendly, Cars.com, Monday.com, and PetSmart, trust Hightouch to power their growth.

We pioneered the Composable Customer Data Platform (CDP), which lets companies use their own data warehouse to collect, prepare, and activate customer data for marketing personalization and business operations. Our new AI Decisioning platform goes a step further, allowing marketers to set goals and guardrails that AI agents can then use to personalize 1:1 customer interactions. Traditionally, only technical teams had the skills to access and use customer data. With Hightouch, every business user can deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.

Our team focuses on making a meaningful impact for our customers. We approach challenges with a first-principles mindset, move quickly and efficiently, and treat each other with compassion and kindness. We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals.

About the Role

Building upon Reverse ETL’s ability to use SQL to sync to any SaaS tool, Customer Studio is Hightouch’s second major product that provides a purpose-built no-code suite of features that enables anyone, regardless of their SQL experience, to activate data directly from their warehouse. The product has grown extremely quickly, now accounting for half of our revenue, and we’re continuing to invest aggressively in this area. There are still a ton of exciting projects and challenges ahead, which also gives this role the potential to have significant impact!

We’re looking for a product-minded senior frontend engineer with deep experience developing production-ready applications and a passion for building a great user experience. The ideal candidate will be comfortable building a strong understanding of our core users and personas, collaborate well with product managers and designers to ship features quickly, and be able to prioritize and make good decisions with ambiguous requirements.

As a key member of the larger frontend team at Hightouch, you will also play a crucial role in shaping best practices within our engineering organization. You will have the opportunity to mentor other frontend engineers, make important technical decisions, and establish the standard for our user experience. While this is a senior role, we prioritize impact and potential for growth over years of experience.

Some of the projects you might work on include:

• Audience builder: Hightouch’s audience builder was the first feature we released as part of our Customer Studio product suite. We’re constantly looking to improve and extend our audience builder to accommodate increasingly complex marketing campaigns. Working with our core audiences experiences will help you acquire a deep understanding of the marketing persona and the role user segmentation plays in their day-to-day workflow.
• Journey builder: Marketing teams build complex orchestration flows with potentially hundreds of nodes and syncs in order to personalize messaging to their customers. We aim to make our journey building process intuitive and easy-to-use while giving marketers the full power of Hightouch’s Customer Studio and rETL platforms.
• Analytics, insights, and data visualization: We envision an experience where the marketing team can use Customer Studio in a “closed loop” - ideate on and create audiences and campaigns, monitor and measure the performance of those audiences and campaigns, and use those insights to build new audiences and drive growth. Analytics and insights are big areas that we’re exploring to give marketers easy-to-use charts and dashboards that hide the complexity of the billions of rows of data that underpin those insights.
• Hightouch UI: As our team grows, we’re evolving our frontend design system to be more reusable and developer-friendly.

Compensation

Hightouch offers a salary range of $170,000 - $240,000 USD per year for this position. Your compensation will be determined based on our assessment of your interview performance and will be discussed with you by your hiring manager when you receive an offer.

Salary is just one component of Hightouch’s total compensation package for employees. We also offer a generous equity package for all of our full-time employees, as we believe being an owner of Hightouch is incredibly important.

Interview Process

Our interview process focuses on evaluating fit for the most important dimensions of the role: product sense, ability to architect complex product frontends, and alignment with Hightouch’s values.

• Intro Call [15-30m]: Introductory call with either a member of our recruiting team or the hiring manager to get to know each other and see if the role could be a good mutual fit.
• Technical Exercise [45m]: Collaborate with a frontend engineer to create a frequently used Hightouch app component.
• Technical Interview [90m]: Work with the interview to design, architect, and implement a complex frontend component.
• Hiring Manager Interview [30m]: Chat with hiring manager about past experiences and future operating preferences to assess fit on company values and operating principles.