Social Strategist

Profiles Creative; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Join Profiles Creative as a Strategist and become part of an award-winning agency focused on crafting innovative brand strategies. In this full-time role, you will leverage your 5+ years of experience to drive social-first marketing solutions for renowned clients like KFC and Amazon Prime Video. If you thrive in a collaborative environment and possess a blend of creativity and strategic thinking, apply now to help shape impactful campaigns.

Qualifications

• At least 5 years experience in strategy or related role, preferably within an agency.
• Ability to analyze and profile audiences.
• Proficiency in analytics tools to track performance metrics.

Responsibilities

• Deliver outcomes across key areas such as research and insight, strategy and planning, and measurement.
• Help clients set SMART objectives and execute comprehensive social/digital strategies.
• Monitor and analyze campaign performance, providing strategic recommendations.

Skills

Audience Segmentation

Analytical Skills

Strategic Planning

Social Media Trends

Digital Marketing

Tools

Google Analytics

GWI

Job description

This range is provided by Profiles Creative. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Profiles Creative

A chance to join an Agency designed for a modern world.

London

Clients include; Jameson Whisky (Global), KFC, Amazon Prime Video, Sony Entertainment and Beats! Their mission is clear - to build social-first brands for a social-first world.

As a Strategist, you will be joining an award-winning team and help craft brand, communications, product and innovation strategies from social out. It would really suit someone who enjoys working collaboratively and has a blend of creativity, strategic thinking, and analytical skills.

Responsibilities:

The role is responsible for delivering outcomes across 3 key areas:

Research and Insight

○ Use audience segmentation methods and tools to create distinct audiences based on criteria such as demographic, geographic, psychographic, behavioural, motivational and then develop detailed profiles for each segment, focusing on their social and digital media behaviours and attitudes.

○ Audit brands social and digital media presence from a quality and quant perspective taking into account core competitors, emerging competitors and best practice

○ Keep the team and wider agency updated on industry trends, algorithm changes, and emerging platforms to recommend innovative strategies that align with clients' business objectives.

Strategy and Planning

○ Help clients set SMART objectives which align social and digital to their broader business and marketing goals.

○ Develop and execute comprehensive social and digital strategies that use various platforms and techniques to achieve clients' goals and objectives.

○ Create and inform articles and presentations on areas such as: changing media landscape and impact on specific topics.

○ Create and brief strategic platforms which enable and excite creators to deliver fresh campaign concepts

○ Collaborate with specialist teams to help inform and direct:

Integrated client comms & experience solutions

○ Engaging and relevant content calendars, including copy, visuals, and multimedia elements, tailored to each platform and target audience.

○ Brand voice, brand behaviours, and key messages, translating them into compelling social media content.

○ Paid social media advertising campaigns, optimizing budgets and targeting to achieve maximum ROI.

○ Research and identify influencers or partners for collaboration opportunities to enhance brand exposure.

Measurement and Effectiveness

○ Monitor, analyze, and report on the performance of activity and campaigns using relevant tools and metrics, setting benchmarks and targets, and adjusting strategies based on insights.

○ Provide strategic recommendations for improvements and optimizationsbased on performance intelligence and industry best practices.

○ Foster and maintain client relationships through regular communication and updates on campaign performance.

You:

○ At least 5 years experience in strategy or related role, preferably within an agency setting with examples of previous successful integrated social/digital campaigns and projects.

○ Ability to segment, analyse and profile audiences using tools such as GWI

○ Ability to research, create and present ‘category landscape’ reports which demonstrate how media is evolving, impacting specific client categories and the opportunities or challenges that presents.

○ Understanding of various social/digital media platforms, their features, and best practices.

○ Proficiency in analytics tools to track, measure, and interpret performance metrics.

○ Knowledge of wider digital marketing approaches, such as SEO and content

○ Optimization would be a plus, as would experience with paid social advertising and knowledge of ad targeting options.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Strategy/Planning and Advertising

• Industries

  Marketing Services and Advertising Services

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