Social, Senior Director

Group M Worldwide Inc.; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading media agency in London is seeking a Senior Account Associate Director to lead paid social strategies for key clients. The role demands extensive experience in digital media, effective project management, and strong leadership skills. The ideal candidate will excel in overseeing cross-channel campaigns and developing vendor relationships. Competitive benefits and a hybrid work model are offered, emphasizing growth and collaboration.

Benefits

Competitive medical insurance

Group retirement plans

Significant paid time off

Employee mental health awareness days

Qualifications

• Proven experience managing large-scale paid social campaigns.
• Leadership experience in digital media.
• Knowledge of media planning fundamentals (reach, frequency, channels).

Responsibilities

• Lead paid social strategies for designated clients.
• Oversee account campaigns and integrate with cross-channel strategies.
• Develop client relationships and manage vendor partnerships.

Skills

Project Management

Leadership

Digital Media Knowledge

Analytical Skills

Education

Experience at Activation Director level

Tools

Google Analytics

Social Media Platforms

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

The Paid Social, Senior Account Associate Director is the paid social lead for designated clients/campaigns and is responsible for delivering category-defining capabilities and services across all Biddable channels, with a particular focus on paid social activity. Success in this role involves providing strategic insight across a breadth of channels, helping to evolve best practice within the paid social channel specifically, and leading a team (including ultimate responsibility for quality of work within this team).

• Responsible for effective oversight of designated account campaigns and weaving these into the overall cross-channel campaign strategy
• Support the team Client Director & Media Activation Practice Lead in capacity planning & resource management for the team
• Oversea development and creation of paid social best practices in region coordinating with global EMEA / APAC team to ensure consistency across regions (with ultimate accountability for adherence to controls and best practices across all channels in the immediate account team)
• Be the primary contact point of contact between the Media Activation team and regular stakeholders both internal & external for their account(s)
• Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, working independently
• Develop in-depth knowledge of all paid social platforms and related bid-management platforms, and other methods of buying paid social (e.g. including programmatically-bought via DSPs) operating as in-agency expert in your field of specialism, whilst showing a good understanding of the overall media landscape
• Manage and develop vendor relationships within paid social, working closely with the Platforms & Emerging Media team where applicable
• Identifying new platforms, partners & integrations, evaluating these (and existing platforms) over time and maintaining a POV here
• Develop thought leadership pieces & case studies throughout the course of the year to demonstrate role within wider industry as a display expert
• Deliver quarterly, semi-annual, or annual updates on work quality as it relates to owned workstreams
• Responsible for effective oversight of designated account campaigns and weaving these into the overall cross-channel campaign strategy
• Support the team Client Director & Media Activation Practice Lead in capacity planning & resource management for the team
• Oversea development and creation of paid social best practices in region coordinating with global EMEA / APAC team to ensure consistency across regions (with ultimate accountability for adherence to controls and best practices across all channels in the immediate account team)
• Be the primary contact point of contact between the Media Activation team and regular stakeholders both internal & external for their account(s)
• Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, working independently
• Develop in-depth knowledge of all paid social platforms and related bid-management platforms, and other methods of buying paid social (e.g. including programmatically-bought via DSPs) operating as in-agency expert in your field of specialism, whilst showing a good understanding of the overall media landscape
• Manage and develop vendor relationships within paid social, working closely with the Platforms & Emerging Media team where applicable
• Identifying new platforms, partners & integrations, evaluating these (and existing platforms) over time and maintaining a POV here
• Develop thought leadership pieces & case studies throughout the course of the year to demonstrate role within wider industry as a display expert
• Deliver quarterly, semi-annual, or annual updates on work quality as it relates to owned workstreams

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growthand Development to Mobilize the Enterprise.

• Proven experience at Activation Director level in a Digital Media or Advertising role (including some aspects of managing P&L)
• Proven Project Management, Leadership and People Management Experience
• Experience with planning and running large-scale paid social activity on Facebook, Twitter, and LinkedIn, either directly or via third party platforms
• Excellent knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.
• Experience of managing paid social vendor relationships
• Regularly contributes to paid social best practices and campaign processes
• End of quarter wrap up and review content for biddable campaigns.
• Responsible for Biddable media planning and strategy
• Experience with Google Analytics (plus certification) desirable
• Experience with programmatically-bought paid social activity desirable
• Some experience with paid search, programmatic display & reservation-based buying desirable

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy)for more information on how we process the information you provide.

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