Social & Paid Social Specialist

Betway Group; London; On-site; GBP 30,000 - 60,000; Full time

Job description

On average it takes 5 minutes to apply for this role.

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!

Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by.

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

As a Social and Paid Social Specialist, you will be responsible for executing and optimizing top-tier marketing strategies across Social Media platforms in your assigned markets to drive customer acquisition and revenue growth for selected brands. You will manage substantial budgets and collaborate with digital marketing teams within the Digital Marketing department to identify customer acquisition opportunities in the digital advertising space.

This role offers the opportunity to grow and develop within an in-house centre of excellence and a dynamic, expanding media department. The ideal candidate will have a proven track record in Paid Social, preferably from a Media Agency and performance-driven environment. Resilience, self-motivation, and a passion for continuous learning and improvement are key to success in this position.

What you’ll be doing

As part of your role, your responsibilities will include:

• Manage the planning, production and execution of content across relevant Social Media platforms for Betway.
• Manage Paid Social accounts across multiple products (Casino, Sportsbook, and Poker) in designated markets, mostly focusing on new players’ Acquisition.
• Set up, manage, optimize, and report on Paid Social campaigns, including app campaigns on Meta, Snapchat and other Social Media platforms, within your assigned markets.
• Community management – ensure that relevant customers’ queries are addressed in a timely manner in-platform.
• Collaborate closely with the Head of Social and Paid Social to define and execute strategies across all brands and markets.
• Work closely with local teams to help plan, produce and execute Social Media campaigns, as part of wider marketing campaigns.
• Ensure consistency between Social Media content strategy and Paid Social strategy for a full-funnel approach.
• Focus on key KPIs such as new customer acquisition, revenue growth, and cost per acquisition, optimizing campaigns accordingly.
• Engage with internal stakeholders, including Country Specialists, local Digital Marketing Specialists, and other teams beyond digital advertising.
• Work with external partners like Meta, Snapchat and other Social Media platforms and Microsoft to drive innovation and performance.
• Conduct post-campaign performance analysis and evaluation.
• Provide regular performance reports to key stakeholders (weekly, monthly, quarterly), including participation in Quarterly Business Reviews.
• Stay updated on industry trends and technological advancements.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively.
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals.
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope.
• Exceptional attention to detail, ensuring high standards of quality in all outputs.
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations.
• Minimum 2 years of Social and Paid Social experience, ideally in a performance-driven environment focusing on CPA and ROI.
• Advanced Excel skills.
• Experienced working with app campaigns on Meta, Snapchat and other Social Media platforms.
• Experienced using AI tools, e.g. Chat GPT.
• Worked towards acquisition KPIs, such as CPA and ROAS.
• Proficient in third-party analytics tools such as Adobe Analytics, Meta, Snapchat and other Social Media platforms Analytics and Appsflyer.
• Strong English communication skills, both written and spoken.
• Excellent communication and collaboration abilities.
• Experience in online marketing using buy-side/demand-side platforms (e.g., DSPs, Meta, Snapchat, Facebook Power Editor, etc.).
• Able to work flexibly when required including evenings and weekends.

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations.
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
• Experience in developing and executing customer retention strategies.
• Understanding of online marketing technical aspects (e.g., tracking, analytics tools).
• Experience in the Gaming/iGaming industry.
• Meta, Snapchat and other Social Media platforms Ads certification.
• Degree in marketing or related online qualification.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from:
  • Vitality Health Care
  • Unum Dental
  • Life Assurance & Income Protection
  • Tusker car scheme
  • Cycle to Work
  • Retail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on!

Should you not hear from us within 2 weeks, please assume your application has not been successful.