Social Media Team - Graphic Designer

www.findapprenticeship.service.gov.uk - Jobboard; City of Westminster; On-site; GBP 30,000 - 40,000; Full time

Job summary

A UK government department is seeking a creative graphic designer to join their social media team. You will craft engaging visual content to enhance the department's social media presence, working closely with videographers and content strategists. This role requires proficiency in Adobe Suite and a passion for effective communication through design, impacting millions. Suitable candidates must thrive in fast-paced environments and manage multiple projects effectively.

Qualifications

• Proficient in creating designs that engage audiences and maintain brand consistency.
• Ability to manage multiple design requests and meet tight deadlines.
• Skilled in producing high-quality content quickly in response to priorities.

Responsibilities

• Create compelling designs for various social media platforms.
• Produce rapid response content for department priorities.
• Collaborate with teams to deliver high-quality designs.

Skills

Graphic design skills

Adobe Illustrator

Adobe Photoshop

Social media optimization

Content innovation

Tools

InDesign

Premiere Pro

After Effects

Cinema 4D

Job description

The Home Office works to build a safe, fair and prosperous UK. We achieve this through our work on counter-terrorism, policing, fire, crime, drugs policy, immigration and passports.

The Communications Directorate is a multi-disciplinary team delivering the Home Office’s communications strategy. We are insight-led and results-driven, and our marketing campaigns support strategic objectives using a wide range of channels. We seek to provide high quality media, rebuttal and social media services. Our Internal Communications team supports employee engagement and business transformation.

Do you have a passion for visual design? Are you at your best in fast-paced, high-impact environments, turning ideas into compelling visual content that cuts through? If you're looking for a role where your design work will be seen by millions and help shape important national conversations, this could be the opportunity for you.

This is a rare chance to join the Home Office social media team, a highly creative unit that produces powerful and engaging content across digital platforms, bringing some of the most significant stories in government to life.

In this role, you'll be helping shape the visual identity of the department across social channels, creating graphics that inform, engage and inspire. One day, you might be designing assets to support a national campaign on policing; the next, crafting thumbnails for a behind-the-scenes YouTube video with frontline teams.

The Social Media Team sits within the Home Office’s Communications Directorate and is at the forefront of showing how the department’s work impacts people across the UK. You’ll report to a Senior Content Creator and work alongside videographers, photographers, and content strategists to create high-quality, high-performing designs.

This role offers a talented designer an exciting challenge—delivering work that spans social media, campaign branding, and internal communications. You’ll be designing content for the likes of Border Force, Immigration Enforcement, and the police, as well as collaborating with some of the UK’s biggest influencers and digital media platforms.

Your work will be seen by millions across the Home Office’s social media channels (with a combined following of over 1.8 million) and through wider partnerships and campaigns. You'll play a vital role in shaping our presence across channels like Instagram, X (formerly Twitter), Facebook, and YouTube - especially through eye-catching graphics and thumbnails that grab attention and drive reach.

Key responsibilities:

• Graphic Design: Create compelling designs in Adobe Illustrator, Photoshop and InDesign. Knowledge of Premiere Pro, After Effects and Cinema 4D is a bonus.
• Rapid Response Content: Produce high-quality content at pace in response to department priorities or breaking news.
• Social Media Optimisation: Tailor designs for specific platforms (Instagram, YouTube, X, Facebook) while maintaining brand consistency and maximising audience engagement.
• Thumbnail Design: Design standout YouTube thumbnails that grab attention and drive click-through.
• Branding: Contribute to the development of brand assets and guidelines, support external-facing design work, including pitch decks, branding toolkits and rebrands.
• Content Innovation: Keep up to date with design trends and emerging formats, ensuring our content remains creative and engaging.
• Collaboration & Coordination: Work closely with teams across the department and external partners to deliver high-quality designs that supports our social media strategy.
• Organisation: Manage and prioritise multiple design requests, helping shape briefs and meet tight deadlines.
• Video & Photography: While your focus will be on graphics, there will be opportunities to contribute to other formats, including video, animation and photography.

Working pattern

Due to the business requirements of this role, it is only available on a full-time basis.