Social Media Strategist

Bettervits; North East; Remote; GBP 35,000 - 55,000; Full time

Job summary

A rapidly growing UK nutrition brand is seeking a talented Social Media Strategist to lead their social strategy. In a fully remote, innovative environment, you will oversee content creation, manage collaborations, and ensure that brand messaging resonates with a diverse audience. Your insights will drive emotional engagement and brand presence across social platforms.

Benefits

Fully remote, flexible working environment

Clear professional development opportunities

Collaborative and innovative team culture

Qualifications

• 3+ years of experience with health, beauty, or pet brands.
• Proven track record in growing social presence.
• Strong portfolio demonstrating content creation skills.

Responsibilities

• Orchestrate social strategy and manage team collaboration.
• Monitor trends and adapt strategies for relevancy.
• Report to management on social performance and strategies.

Skills

Content creation

Social media strategy

Trend analysis

Collaboration

Job description

Bettervits is one of the UK's fastest-growing nutrition brands, and we're on a mission to become the biggest. Driven by science and delivered with care, our range of nutritional products has helped us bring 1M+ customers closer to their best selves.

The world has become all about content, and we're looking for a truly talented Social Media Strategist who is at the centre of it all. Someone who understands behind-the-scenes strategy but can also direct the stage. You don't just doom scroll; you scroll and observe trends, nuances, edits, and psychology to determine what works and what doesn't.

You’ll be responsible for orchestrating our social strategy, backed by real resources and investment to create something truly ground-breaking. Whether it's creating a new content series, refining our visuals, or engaging with the community in a major way, we want you to ideate and create content that evokes emotional responses.

What You’ll Be Doing:

1. Collaborating with our team of editors, copywriters, and content creators to ideate, create, and curate emotionally impactful content.
2. Dictating social direction and relentlessly overcoming obstacles to publish innovative content.
3. Monitoring social media trends, platform updates, and industry news to keep our strategies relevant and innovative.
4. Managing in-house creators to set benchmarks for deliverables, quality, and expectations.
5. Collaborating with external talent such as editors, creators, and organizations to bring content ideas to life.
6. Reporting to upper management with social overviews, directions, and brainstorming sessions.
7. Working with marketing and content teams to develop assets supporting campaigns, product launches, and daily content.
8. Helping to refine and evolve brand guidelines across platforms as needed.

What We’re Looking For:

• 3+ years of experience growing social presence for health, beauty, or pet brands.
• Ability to work collaboratively in cross-functional teams and adapt to a fast-paced, evolving environment.
• Well-connected with a deep understanding of social circles to connect brands to cultural conversations.
• Strong portfolio of social projects or initiatives demonstrating your content creation skills.
• Self-motivated, proactive, and comfortable working independently in a remote environment without micromanagement.

Why Work With Us?

• Fully remote, flexible working environment.
• No micromanagement — we care about output, not clock-watching.
• World-class team — we value your ideas and contributions.
• Clear professional development — work with market-leading brands and advance your career with us.