Social Media Strategist

SocialChain; Manchester; On-site; GBP 40,000 - 55,000; Full time

Job summary

SocialChain is seeking a Strategist to join their team in Manchester. This role focuses on developing and executing innovative digital strategies, understanding audience behavior, and driving effective marketing outcomes. You will collaborate with a diverse team to enhance client campaigns through data-driven insights and creative solutions.

Benefits

Private medical insurance

Flexible working hours

25 days annual leave increasing with tenure

Dynamic working options

Income protection

Qualifications

• 5+ years in strategy or related role, preferably in an agency setting.
• Experience in delivering integrated social/digital campaigns.
• Knowledge of social/digital media platforms and analytics tools.

Responsibilities

• Develop effective social and digital communication strategies.
• Monitor and report on campaign performance using relevant metrics.
• Engage clients and maintain relationships through regular updates.

Skills

Analytical skills

Strategic thinking

Creativity

Collaboration

Education

Degree in Marketing or related field

Job description

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A world where complexity is the only constant demands a new breed of company. Brave Bison is a different beast: a media, marketing and technology company purpose built for the digital era.

Our universe is made up of award-winning business arms Brave Bison, Engage and SocialChain. And we’re underpinned by our very own social-first media network who deliver monthly views in the billions for some of the biggest channels in sport and entertainment across YouTube, Snap, Meta and TikTok.

We’re a global collective who live and breathe digital, working with some of the boldest brands and sports rights holders in the world to capitalise on the complexity that defines the modern marketing landscape.

Our mission

New platforms, new behaviours, new audiences, new trends, new technologies, new regulations—our clients’ worlds get more complex daily. Their agency partnerships shouldn’t. It’s our job to cut through the chaos, make the complex simple and navigate a clear path to growth for them.

That’s why we make it our mission to capitalise on complexity for our clients—by crafting dynamic digital solutions that outpace tomorrow’s challenges.

Our values

We’re a proudly diverse business comprised of deep specialists across social media, digital marketing and technology. Although our skills, backgrounds and beliefs may differ, we are united by four core shared values:

• Bold Curiosity. We run at change and challenge convention because we love to push the boundaries of what the world thinks is possible. We champion discovery, go deep into our clients’ worlds and are always hungry to learn more about them, our specialisms and each other.
• Connected Clarity. We are focused in our collaboration — joining the right dots between our clients, our partners and our herd of experts to deliver agile solutions at speed and scale. We set a shared ambition from the outset, are transparent at every stage and always strive to make the complex simple.
• Positive Encouragement. We want to make working with us the best part of someone’s day. We lift one other up, find the fun in the day to day and are committed to ensuring everyone belongs.
• Constant Impact. We believe in outcomes over outputs.We’re goal orientated, results driven and data-led.We show up with passion every day. And we’re always honing our craft.

SocialChain

We are a creator collective designed for a modern world. A team of content creators, community builders, platform natives, tech innovators, and trend starters – perfectly balanced with talented and experienced marketing strategists, comms planners, client leaders and data specialists.

Together, we strengthen our clients’ SocialChain’s by building a stronger connection between people and their brand.

Your role

This role is a core part of our strategy community supporting our SocialChain agency brand and playing a key role in developing and executing effective strategies designed to use contemporary and innovative communication approach (that leverage our social media broader digital marketing capabilities) to create a competitive advantage for our clients.

This role involves understanding audiences, designing social and digital communication plans, analyzing performance metrics, and staying up-to-date with industry developments. It would really suit someone who enjoys working collaboratively and has a blend of creativity, strategic thinking, and analytical skills.

Key Responsibilities

The role is responsible for delivering outcomes across 3 key areas:

Research and Insight

• Use audience segmentation methods and tools to create distinct audiences based on criteria such as demographic, geographic, psychographic, behavioral, motivational and then develop detailed profiles for each segment, focusing on their social and digital media behaviours and attitudes, specifically understanding how they use social and digital to navigate categories looking at each stage of the customer journey and including intel on characteristics, preferences, needs, motivations, and communication preferences.
• Audit brands social and digital media presence from a quality and quant perspective taking into account core competitors, emerging competitors and best practice
• Keep the team and wider agency updated on industry trends, algorithm changes, and emerging platforms to recommend innovative strategies that align with clients' business objectives.

Strategy and Planning

• Help clients set SMART objectives which align social and digital to their broader business and marketing goals.
• Develop and execute comprehensive social and digital strategies that use various platforms and techniques to achieve clients' goals and objectives.
• Create and inform articles and presentations on areas such as: changing media landscape and impact on specific topics.
• Create and brief strategic platforms which enable and excite creators to deliver fresh campaign concepts
• Collaborate with our specialist capability teams (Creators/Performance/Commerce) to help inform and direct:
• Integrated client comms & experience solutions
• Engaging and relevant content calendars, including copy, visuals, and multimedia elements, tailored to each platform and target audience.
• Brand voice, brand behaviours, and key messages, translating them into compelling social media content.
• Paid social media advertising campaigns, optimizing budgets and targeting to achieve maximum ROI.
• Research and identify influencers or partners for collaboration opportunities to enhance brand exposure.

Measurement and Effectiveness

• Monitor, analyze, and report on the performance of activity and campaigns using relevant tools and metrics, setting benchmarks and targets, and adjusting strategies based on insights.
• Provide strategic recommendations for improvements and optimizations based on performance intelligence and industry best practices.
• Foster and maintain client relationships through regular communication and updates on campaign performance.

Skills & Experience

• (5 years) in strategy or related role, preferably within an agency setting with examples of previous successful integrated social/digital campaigns and projects.
• Ability to segment, analyse and profile audiences using tools such as GWI
• Ability to research, create and present ‘category landscape’ reports which demonstrate how media is evolving, impacting specific client categories and the opportunities or challenges that presents.
• Understanding of various social/digital media platforms, their features, and best practices.
• Proficiency in analytics tools to track, measure, and interpret performance metrics.
• Knowledge of wider digital marketing approaches, such as SEO and content optimization would be a plus, as would experience with paid social advertising and knowledge of ad targeting options.
• Strong organisational skills and ability to prioritise tasks effectively.
• Ability to manage multiple client accounts and work collaboratively in a fast-paced environment.
• Excellent written and verbal communication skills, with an eye for detail and creativity.

Additional Information

• Occasional travel may be required for client meetings or industry events.
• The Strategist may be required to work flexible hours, including evenings and weekends, to accommodate campaign schedules and urgent client needs.

What you’ll get

Our people make us who we are, so to make sure we attract and retain the best and brightest in the industry, we offer an attractive benefits package.

But not only that, we are the UK’s first carbon neutral agency (a status we have held since 2018), with a serious commitment to monitoring and reducing the impact our work has on the planet across three core sustainability pillars of Greenhouse Gases, Waste & Recycling and Sustainable Consumption.

Then there’s a whole host of benefits – from discounted gym memberships and free eye tests to an employee pension scheme and enhanced maternity, paternity, and adoption package. Here’s a snapshot of just some of the benefits we think you might also like:

• Dynamic working:
• To keep that work-life harmony in check, we're flexible on where and when you work
• Private medical insurance:
• To keep you fighting fit and give you and your family peace of mind.
• Income protection:
• We know it feels good to be covered, just in case.
• Calm Subscription:
• Now more than ever, it’s important to mind your mind!
• 25 days annual leave:
• This increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days
• Christmas closure:
• No need to save holiday days for the Christmas closure period. It's on us!
• Birthdays off: One extra day to celebrate your big day
• Summer hours:
• Between June and Aug we finish at 15.00 every Friday.
• Online coaching: Unlimited coaching via MoreHappi
• Remote Working: Work abroad for up to one month a year.
• Performance & Salary:
• Reviewed twice a year for everyone.

Finally, we’re proud and committed to being an equal opportunity workplace, providing equal opportunities for all and treating all existing employees and all job applicants in the same way, regardless of their age, disability, gender, gender reassignment, race, religion or belief, sexual orientation, pregnancy and maternity status and marital & civil partnership status.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Strategy/Planning, Marketing, and Advertising

• Industries

  Advertising Services, Marketing Services, and Social Networking Platforms

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