Social Media Specialist

SF Recruitment; West Midlands Combined Authority; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading global retailer of signed sports memorabilia is seeking a passionate Social Media Specialist to join its dynamic team. This key role involves crafting compelling content strategies across various platforms, engaging with fans in real-time, and positively influencing brand loyalty. Ideal candidates should have strong social media marketing experience, a love for sports, and innovative ideas to enhance digital presence. Join a fast-growing brand where creativity and responsiveness are essential for success.

Qualifications

• Proven experience in social media marketing and content creation.
• Strong analytical skills to track and report social media performance.
• Passion for sports and knowledge of online engagement trends.

Responsibilities

• Develop engaging content strategies for various social platforms.
• Monitor events to publish timely content that drives interactions.
• Analyze performance metrics to enhance audience engagement.

Skills

Social Media Strategy

Content Creation

Engagement Strategies

Data Analysis

Community Management

Job description

Social Media Specialist

Location: Worcestershire

Salary: £40,000 - £55,000

Are you a high-performing social media expert with a passion for sport, storytelling, and standout content? Do you thrive in fast-paced environments, love real-time engagement, and get a thrill from delivering powerful messages at just the right moment?

We're looking for a Social Media Specialist to join an ambitious, high-growth team - someone who's not just experienced, but driven to become the best in the industry. This is your chance to take on a senior, hands-on role with an exciting and authentic sports brand.

This company is a leading global retailer of authentic signed sports memorabilia, proudly collaborating with some of the biggest names in sport. As the highest-rated memorabilia company on Trustpilot, they've earned a reputation for premium products, passionate fans, and a relentless focus on customer satisfaction. With a proven track record and bold plans for the future, this fast-growing business is just getting started.

Key Responsibilities

• Develop and execute compelling, platform-specific content strategies across Meta (Facebook & Instagram), TikTok, LinkedIn, YouTube, and emerging platforms. Ensure all content aligns with brand voice, values, and campaign goals.
• Monitor live sporting events and trending topics to create and publish timely, relevant, and engaging content that capitalises on key moments and drives audience interaction.
• Build and nurture a vibrant online community by fostering meaningful interactions, responding to comments and messages, and leveraging user-generated content to boost brand loyalty.
• Track, analyse, and report on social media performance metrics. Use insights to refine strategies, improve engagement, and increase reach and conversion rates.
• Bring fresh, bold ideas to the table. Collaborate with internal teams (e.g., design, marketing, partnerships) to develop innovative campaigns that stand out in a crowded digital landscape.
• Act as a brand ambassador across all social platforms, ensuring consistent messaging and tone while representing the brand with professionalism and enthusiasm.
• Be prepared to work outside of standard hours when major sporting events or opportunities arise, ensuring the brand remains agile and responsive in real time.