Social Media Specialist

Ecotricity; Stroud; Hybrid; GBP 28,000 - 35,000; Full time

Job summary

A leading energy firm in Stroud is seeking a Social Media Specialist to develop and execute their social media strategy. The ideal candidate will create engaging content, manage community interactions, and track social media performance metrics. This role offers the opportunity to promote renewable energy and sustainability initiatives. Competitive salary and benefits package included.

Benefits

Healthcare plan

Life assurance

Generous pension contribution

Volunteering Day

Cycle to work scheme

Holiday of 25 days

Qualifications

• Minimum 2-4 years of experience in social media management in B2B space or energy sector.
• Proven track record of growing social media following and engagement.
• Excellent written communication skills with ability to adapt tone for different audiences.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand values.
• Create, curate, and schedule engaging content across social media platforms.
• Monitor social media channels and engage with relevant partners and communities.

Skills

Social media management

Content creation

Community engagement

Analytical skills

Communication

Education

2-4 years of experience in social media management

Tools

Hootsuite

Adobe Creative Suite

Canva

Social media analytics tools

Job description

Salary-£28,000-£35,000

2-3 days per week in office in Stroud, Gloucestershire

About Ecotricity Business

We’re on a mission to change the world – so we’re looking for awesome people who want to make a difference every day. No clock-watchers, just earth-shakers.

Climate change is the biggest challenge we face – and the only way to stop it is by changing the way we all live our lives. That means changing how we power our homes, our businesses and our vehicles, changing what we eat and how we make it, and ensuring all the decisions we make are sustainable and have an ethical, green outcome. That’s where we come in.

We’re not just a business energy company, we make a difference at the very centre of things in Britain. We focus on energy, transport, and food because, between them, they account for 80% of all our carbon emissions. By changing those three things and supporting nature, we can make a huge difference.

About the Role

We're seeking a creative and data-driven Social Media Specialist to join our marketing team at Ecotricity Business.

In this role, you'll be responsible for developing and executing our social media strategy across multiple platforms, creating engaging content that amplifies our green energy mission, and building meaningful connections with our community of environmentally conscious business customers, partners and advocates.

This role is very varied, challenging, rewarding and requires good communication and exceptional organizational skills. You’ll be handling multiple channels and key messages simultaneously, balancing the demands of various projects.

Key Responsibilities

• Strategy & Planning: Develop and implement a comprehensive social media strategy aligned with Ecotricity Business's brand values, audiences and business objectives. Create and maintain a content calendar ensuring consistent posting schedule
• Content Creation:
• Create, curate, and schedule engaging content across all relevant social media platforms including LinkedIn, Facebook & Instagram.
• Monitor industry news and content and create reactive responses, in line with our messaging and brand values.
• Support crisis communication efforts through appropriate social media responses
• Community Management: Monitor social media channels and engage with relevant partners and communities. Respond to comments, and messages in a timely and professional manner. Engage with influencers, partners, and industry advocates to expand our reach
• Strong understanding of business priorities: Collaborate with internal teams to develop social media campaigns that support product launches, partnerships, and company initiatives
• Reporting: Track, analyse, and regularly report on social media performance metrics and ROI – both for individual posts and execution of the wider social strategy. Monitor brand mentions and manage online reputation across digital channels
• Stay current with social media trends, platform updates, and industry best practices – and proactively suggest new formats or channels for engaging with our target audience on social media
• Paid Media: Work with Marketing Manager and Marketing Co-Ordinator to manage social media advertising campaigns and budget allocation

What We Offer

• Competitive salary and benefits package.
• Opportunity to promote renewable energy and environmental sustainability
• Creative freedom to develop innovative social media campaigns & brand tone of voice, as part of a growing team. You'll be the first to hold this role in the B2B team, so plenty of room to make it your own.
• Collaborative and purpose-driven work environment
• Professional development opportunities in digital marketing

If you're passionate about sustainability, have a flair for creative content, and want to help us engage communities around the green economy & clean energy, we'd love to hear from you!

About You

Qualifications

• Minimum 2-4 years of experience in social media management in B2B space or energy sector. Experience of LinkedIn required
• Proven track record of growing social media following and engagement
• Strong understanding of LinkedIn and Meta (priority) and their best practices
• Excellent written communication skills with ability to adapt tone for different audiences
• Experience with social media management tools (Brand Watch, Hootsuite, Buffer, Sprout Social, etc.)
• Proficiency in graphic design tools (Canva, Adobe Creative Suite) and basic video editing
• Analytical mindset with experience using social media analytics and reporting tools
• Knowledge of paid social media advertising and campaign optimisation
• Understanding of SEO principles and how they apply to social content

Preferred Skills/Experience

• Experience in the energy, sustainability, or environmental sector
• Knowledge of influencer marketing and partnership collaborations
• Familiarity with emerging social media platforms and trends, including use of AI in writing/ posting/ editing
• Basic photography and videography skills
• Experience with customer service through social channels
• Understanding of content marketing and brand storytelling

About Us

What's in it for you...

Healthcare plan, life assurance and generous pension contribution

Volunteering Day

Hybrid Working

Various company discounts (including shops, gyms, days out and events)

Holiday of 25 days (plus bank holidays) & ability to buy/sell days

Cycle to work scheme, car pooling and onsite parking available

As a valued member of the team, you will be supporting the Group Environmental Policy and its associated sustainability objectives and targets.

Flexibility statement

The fast moving nature of the company's business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to use its people in the best possible way at all times and helps the employees to make their contribution in a changing environment.

Ecotricity is Britain's greenest energy company. When we started back in 1995, we were the first company in the world to provide a new kind of electricity - the green kind.

Our mission was, and remains, to change the way energy is made and used in Britain - by replacing fossil fuels with clean, renewable energy.

We don't just supply green energy, we use the money from our customers' bills to make it ourselves too - we build windmills, sun parks and green gasmills in Britain. We call this turning 'bills into mills'. Some of our biggest achievements to date include building Britain's first megawatt windmill and the country's first grid-scale sun park, as well as building our first green gasmill, generating 100% green gas from a source that we will never run out of grass.

We don't just focus on energy though- we built the Electric Highway, Britain's leading network of electric vehicle charging points; we helped Forest Green Rovers become the greenest football club in the world; and we launched Britain's greenest mobile phone service, Ecotalk, where they use the money from their customers' bills to protect and regenerate Britain's lost rainforests.

Ecotricity is an equal opportunities employer and is committed to providing equality for all.