Social Media Specialist

COS; London; Hybrid; GBP 30,000 - 50,000; Full time

Job description

Company Description

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The creative soul of the brand is fuelled by a deep connection to modern culture, dynamic global cities and compelling fashion movements. With an emphasis on expert craftsmanship, innovation and materiality, collections are created with a mindful approach, seamlessly blending contemporary and timeless.

Job Description

As the Social Media Specialist, you will drive and implement the channel strategy across all global social media channels.

As an expert in social media best practice, you will ensure the continual development of COS in this space, evolving the way we connect with our customers and the COS community.

What you will do:

• Implement Social Media strategy, driving brand vision across all social media platforms (Instagram, TikTok, Facebook, Pinterest, and YouTube).
• An expert in luxury social media best practice to execute, measure, and optimize campaigns and content across all social channels.
• Drive Social Media growth through a robust boosting strategy.
• Grow TikTok channel through content and community analysis, using findings to develop the channel.
• Constantly evaluate performance, creating actionable insights to inform evolution of social-first content, delivering regular content reports (weekly, monthly, quarterly).
• Partner with Social Media Art Director to brief and develop social media content for each channel.
• Collaborate with Copy, Digital Design, and Content teams to bring campaigns to life across different social touchpoints, develop stories for key brand moments, and brief Art Direction and Shoot teams. Additionally, develop tone-of-voice with the Copy team, providing competitor research and industry knowledge.
• Collaborate with regional paid teams for TikTok campaigns, providing insights and content plans, and work closely with regional social teams to ensure local channels (WeChat, Weibo, Line, and Kakao Talk) follow social media brand guidelines.
• Maintain strong relationships with platform reps, identifying opportunities to develop channels.
• Lead meetings and workshops to continuously educate and evolve the social media channels.
• Alongside Social Media Coordinator implement the day-to-day running of all social media channels.

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed:

• Expert in luxury fashion and social media, with extensive knowledge of TikTok.
• Proficient in social media reporting, including Dash Hudson equivalents and Google Analytics.
• Strong understanding of social media boosting techniques.
• Knowledgeable about regional social media platforms such as WeChat, Weibo, Line, and Kakao Talk.
• Adaptable to changing priorities, balancing short-term needs with long-term strategy.
• Creative and data-driven mindset.
• Ability to think globally while identifying regional opportunities.
• Continuously seeks out and monitors new trends and opportunities in the social media landscape.
• Applies social media expertise to inform messaging and guide decision-making.

Additional Information

This is a Full-time Permanent contract (Hybrid) based at our Head Office in London.

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this London based colleagues also receive:

• Up to 25 days holiday.
• Annual health checks.
• Pension scheme.
• Discounts on various activities and financial/lifestyle products via our benefits hub.
• Cycle to work scheme.
• Discounted gym membership.
• Employee assistance via retail trust.
• Private health & dental care.

Inclusion & Diversity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience, and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process.

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing
• Industries
• Retail