Social Media & Practice Assistant

Dickens Eye Clinic; West Midlands Combined Authority; On-site; GBP 22,000 - 28,000; Full time

Job summary

Dickens Eye Clinic seeks a Social Media & Practice Assistant to enhance our online presence while supporting in-store operations. This junior role is ideal for a recent graduate eager to combine their passion for luxury retail with social media expertise. In a collaborative environment, you'll create engaging content and assist in all aspects of practice life, with mentorship and opportunities for growth.

Benefits

Staff discount on luxury eyewear

Mentorship and growth opportunities

Recognition for performance

Qualifications

• Passionate about social media and fashion.
• Ability to create engaging content for luxury brands.
• Strong communication skills both written and verbal.

Responsibilities

• Create content for Instagram and TikTok including photos and short videos.
• Support daily practice operations including greeting clients and managing stock.
• Monitor social media trends to inform content strategy.

Skills

Content Creation

Communication

Social Media Engagement

Photography

Videography

Education

Recent Graduate

Tools

CapCut

Canva

Adobe

Job description

About Us

Dickens Eye Clinic is a destination for individuals who view eyewear as more than a necessity — it’s part of their identity. From our beautifully curated practice in Dickens Heath, we offer our clients exclusive access to some of the most sought-after eyewear brands in the world, including Jacques Marie Mage, Cartier, Dita, and Chrome Hearts.

Our approach is highly personalised and design-led, and our clients travel from across the UK — and the world — for what we offer. We combine world-class products with a sharp eye for style and a commitment to exceptional service. Now, we’re looking for someone to help bring that experience to life online.

About the Role

We’re looking for aSocial Media & Practice Assistantto join us in-store and help grow our online presence in a way that reflects the refined, fashion-forward and human feel of our brand. This is a junior-level role, suited to someone early in their creative career — maybe a recent graduate — with a real passion for social media, a great eye, and a strong sense of how luxury brands speak and behave online.

While content creation and digital storytelling will be your main priority, you’ll also support the day-to-day running of the practice. Whether that’s greeting clients, packaging orders, or helping us keep track of new stock, you’ll be an essential part of a small, collaborative team.

This role requires working during all of our fixed practice opening hours.

Digital & Content Responsibilities

• Create visually engaging content for Instagram and TikTok (Reels, Stories, short-form video, photography)
• Film and photograph people, products, and in-store activity — confidently directing when needed
• Assist the business owner with video content — offering scripting support and creative direction
• Write captions, product features, and post copy in a tone that reflects our luxury but human brand voice
• Manage social media enquiries — responding professionally and helpfully in line with our client experience
• Stay ahead of trends, algorithm changes, and platform updates
• Plan and schedule content around launches, seasonal moments and key client interests
• Monitor performance and share insights to shape ongoing content strategy
• Help track and manage stock — so you can respond to enquiries accurately and create relevant content

Client-Facing & Practice Support

• Assist front-of-house by greeting and supporting clients during appointments
• Help package and dispatch online orders with care and precision
• Keep accurate, up-to-date records of our stock — knowing exactly what’s available in-store, what services we offer, and what we can source for clients
• Work closely with the Practice Manager (business owner) who will support your learning — we don’t expect you to know everything from day one, but a genuine interest and attention to detail here is essential
• Support the team to ensure all colleagues are fully informed about stock levels and availability, so we can deliver the highest level of service both in person and online
• Support the business owner and team with general daily tasks
• Learn our product offering so you can speak knowledgeably with both in-store and online clients
• Be a present, proactive and positive part of a small, specialist team

About You

• You might be a recent graduate or at the start of your career, looking to get hands-on experience in social media and luxury retail
• You’re passionate about fashion, design, or high-end brands — and want to be part of something beautifully curated
• You know your way around Instagram and TikTok, and understand what drives engagement
• You’re comfortable creating content and happy filming, photographing, and directing visuals
• You’re a clear, confident communicator — both in writing and in person
• You’re organised, dependable, and enjoy taking ownership
• You’re happy to support across different areas of the business and be flexible day-to-day
• You’re curious, eager to learn, and excited to grow alongside a fast-moving brand

Bonus Points (but not essential)

• Experience running or contributing to a social account (even your own)
• Familiarity with CapCut, Canva, Adobe, or other creative tools
• Customer-facing or boutique retail experience
• Understanding of analytics and reporting

What We Offer

• A varied, creative role with genuine visibility and responsibility
• Close mentorship and the chance to shape a brand’s voice online
• The opportunity to work with some of the most exclusive eyewear brands in the world
• A supportive, design-led working environment
• Staff discount on luxury eyewear
• If a post goes viral, we’ll make sure you’re rewarded— your success will be recognised
• What you put in, you’ll get out— creativity and performance will open doors to further growth and bonuses

How to Apply

Please email your CV and a few examples of your creative work — this could be your own Instagram, Reels, TikToks, or a small portfolio to [e-mail] A short intro video is welcome but optional.

We’re looking for someone who’s ready to contribute, grow, and bring fresh energy to a brand that values style, substance, and genuine connection.

Dickens Eye Clinic

Where vision meets design.

dickenseyeclinic.co.uk